A professionally presented business website is a powerful and essential marketing tool: it's first thing prospective customers will look at before they decide to contact you.

If copy on your website is not written to an acceptable standard, it may be losing you customers. It’s not enough just to have amazing graphics and imagery: you need words to make it complete. Is spelling correct? Are punctuation marks in place? Does copy make sense? These are questions that website designers should be asking themselves before they upload a new site.

One of biggest flaws with website copy is inconsistency: for example word ‘website’. Some sites spell it as one word, some as two words; as far as I am aware both are acceptable, but not both versions on same site! In my opinion, a lack of consistency will deter a significant amount of would-be customers from using services of a company that has not taken trouble to proofread their website.

Avoid creating menu on left-hand side of a website

2. Headlines are rated more important than rest of web page by search engines . To take advantage of this, you should have your keywords in page headline. Since header tag (h1) is quite large, you should format it to make it smaller.

3. Every page should contain “title” and “description” tags with good keywords to describe page content. The number of words for title should not exceed 9 and that for description should not be more than 20 words in order to keep within limits of most search engines.

4. Try not to use Flash when possible . Flash cannot be read by search engines to date and will cause slow page loading time and makes people run away

5. Think twice on how to use graphics . Make them relevant to your content and use an Alt tag containing relevant keyword(s).