Your Web Traffic and Your Bottom Line

Written by Scott Buresh

Most companies that have websites have access to traffic statistics, usually provided by their web host. Those that don't look at these files (or use a bargain basement web hosting company that doesn't provide them) don't know what they are missing- there is a wealth of information to be found, and reacting to this information can have a positive impact on a company's bottom line. What follows are some ofrepparttar most basic stats that are typically available, followed by brief suggestions on how to userepparttar 133612 information.

The Myth of "Hits" Most web surfers have come across sites that boast about "20,000 hits per day" or something similar. But what does this mean? To an internet marketer, unfortunately, not much. "Hits" actually refers torepparttar 133613 number of requests for informationrepparttar 133614 web server receives. To use an oversimplified example, if your company homepage has 20 separate graphics on it, each visitor to that page will account for 20 hits. If you were boasting of 20,000 hits per day, you would really only be talking about 1000 visitors. Obviously, this statistic is not a fair indication of actual site visitors, and shouldn't be figured into your traffic analysis.

Average Visitors (Daily, Weekly, Monthly) This isrepparttar 133615 true measure of website activity. Of course, more traffic is desirable in most circumstances (provided it is at least somewhat targeted). Without access to this data andrepparttar 133616 ability to look at visitor history, it is impossible to tell if your traffic building initiatives, whether online or offline, are working. It should be noted that repparttar 133617 more your traffic increases,repparttar 133618 more accuraterepparttar 133619 rest of your data becomes. This is simply because trends in a larger sample are more telling than trends in a smaller sample where a small number of atypical users can skewrepparttar 133620 results.

Average Time Spent On Site and Average Page Views Per Visitor This data can be very useful in determining how your site is connecting with visitors. Ifrepparttar 133621 average time that people spend onrepparttar 133622 site is small (for example less than a minute), orrepparttar 133623 average visitor only visits one or two pages, it may indicate some sort of problem. Perhaps your site is attractingrepparttar 133624 wrong traffic, with visitors abandoningrepparttar 133625 site quickly when they realize it isn't what they were seeking. Perhaps visitors are confused byrepparttar 133626 navigation and decide to look elsewhere. Maybe your site, even though you love it, gives off an inexplicable bad vibe. Whateverrepparttar 133627 case, an awareness ofrepparttar 133628 time people spend on your site and repparttar 133629 number of pages they view can bring a potential problem to your attention, and help you gauge how effective your solution is.


Written by Bob McElwain

So you know what hits mean. Unique hits or user sessions, I mean. And you know what CR means. Right? If so, you're in great shape, for many people don't. They think they do. But they've got it wrong.

You see a single hit is invaluable. It may have come fromrepparttar first visit to your site by one who will return to buy repeatedly. One who shares your name with others who dorepparttar 133611 same.

The catch is you can't say which hit matters. Thus you need to assume every single one is crucial. Else you can strike out onrepparttar 133612 ones that matter most.

So What Is A Hit, Really?

A hit is generated when someone visits your site. You don't really want off-target hits. If you get mention in a prominent newspaper, you might draw 10,000 visitors simply because of a delightful comment you made about cats. But where'srepparttar 133613 gain, if you're selling water skis?

Maybe 1 in that 10,000 might coincidentally have an interest in water skis. The others are not potential customers. They only waste your bandwidth and often even your time with off-topic questions. And what happens if each is determined to share their favorite cat story?

You want only targeted hits. And you want these visitors to arrive with their interest front and center. This is why search engines listings, ads, and such, matter so. You want to draw only visitors interested in what you offer. A misleading ad is a waste of money, for hits generated are off-target.

CR: Conversion Ratio

CR is tossed about casually with a knowing nod ofrepparttar 133614 head. But many who userepparttar 133615 term don't really know what it means. It means different things to different sites, and in differing situations.

Briefly it isrepparttar 133616 percentage of visitors who buy, or take some other action you want them to. In general, a 2% CR is considered good. That is, if 2 in 100 visitors buy your product, you may figure this is fine.

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