Your Web Page Check List

Written by Dan Brown


The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site.

1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black back- ground.

2. Create A Mood- You want to userepparttar color of your text to create a mood forrepparttar 140479 reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.

3. Grab Their Attention- You can grab your readers attention by using headlines. Makerepparttar 140480 headline more noticeable by using a different colored headline than your ad copy. This offsetsrepparttar 140481 headline and pullsrepparttar 140482 reader intorepparttar 140483 rest of your ad copy.

4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.

5. Sizing It Up- You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small.

Where is your website? Why is it invisible? We can help you be seen.

Written by malcolm james pugh


The Questions

Its amazing how many businesses have spent good money on website design and still are getting little or no return on this investment. Try answering these simple questions.

How much have you spent on you website? Maybe 5,000 ($10,000) or have you gone forrepparttar all singing all dancing 15,000 ($30,000) site with animated pictures, frames and rolling pages. Butrepparttar 140423 question remains - what business benefit are you deriving from your site?

How much more business are you getting because you have your website? Can you quantify and trackrepparttar 140424 incremental business you have received forrepparttar 140425 investment you have made.

When you search on what you consider a key word or phrase associated withrepparttar 140426 products/services that you provide, where does your site appear inrepparttar 140427 page rankings? Try Google, MSN and Yahoo, and try and find your site. If you are not onrepparttar 140428 first page, ask yourselfrepparttar 140429 question - how many people searching for my key word/phrase will bother going torepparttar 140430 second page of results?

.Now look atrepparttar 140431 companies that are getting a high position inrepparttar 140432 results - do you know why this is? These organisations are your key competitors and are taking business off you every day ofrepparttar 140433 week, in fact its 24/7 becauserepparttar 140434 net is always available acrossrepparttar 140435 globe. The Answers

The answer to this problem is quite simple. You have paid for someone to design a pretty website, not get you ontorepparttar 140436 first page ofrepparttar 140437 results page. But its even worse than that, some ofrepparttar 140438 techniques they have used to make your site look nice may actually reduce your ability to be seen. Yes, that's right you have paid good money to become anonymous to your customers!

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