Your Web Copy is Too Skimpy to Work!

Written by Keller Flynn


Almost every day I hear from somebody with a web site that isn't selling well. "Can you please take a look and let me know what we're doing wrong?" they ask. Sometimes their product isn't very good. Other times their price is wrong. But more often than not,repparttar problem is with their web site copy.

People have really gottenrepparttar 134531 hang of creating fine graphics. Many sites have killer logos, delicious product photos, and clever drawings. But where isrepparttar 134532 copy?

Most sites that aren't doing their job have a complete lack of good, clear, easy-to-understand copy. Whilerepparttar 134533 Internet has lots of eye-catching graphics, it's still media that delivers its messages through writing and reading.

Use these tips to make your web copy effective and your web site sell:

1. Start with a headline that talks about THE VISITOR. Your headline should include something inrepparttar 134534 customer's life. That isrepparttar 134535 only way to get their attention. Once your headline gets attention, it's a snap to get people to read deeper into your copy.

"YOU Can Save $1000's With This Simple Improvement"

"Stop Hurting! Affordable Supplement Reduces Discomfort"

"When Will You Have Enough Money To Live Right?"

These headlines talk directly to a pressing concernrepparttar 134536 target reader has. If you need to save money before you can earn a profit, or your back is killing you, or you're tired of scrimping by every month... these headlines would get your attention and make you READ.

2. Use one easy-to-read paragraph atrepparttar 134537 top of your page to simply explain what you do and who you do it for. I'm blown away byrepparttar 134538 number of sites that make you guess what they do. You have to read through three links before you find out, and even then you aren't sure.

Top 10 Signs Your Site Needs An Overhaul

Written by Sandi Hunter


These arerepparttar top 10 signs your web site needs an overhaul.

# 10 The images used on your site include a revolving globe, bevelled horizontal line separators, and one of those animated mail box icons that were popular in free image libraries around 1995. If this is you, listen up. If your site looks dated and unprofessional you will not make any sales. The key to generating sales on line is with a professionally designed web site. People form an impression of your business, and whether or not they will do business with you, within 30 seconds. Cheesy graphics used in an amateurish web site will do nothing for gainingrepparttar 134530 trust of prospective customers.

# 9 Your hit counter is ofrepparttar 134531 free variety and after one year reads "You arerepparttar 134532 38th visitor to this site." A site that publicized for all to see that no one has visited is doomed for sure. Removerepparttar 134533 counter, and see point number six below for help with this one.

# 8 Your site starts withrepparttar 134534 words "Welcome to our site. Please bookmark our site. Click onrepparttar 134535 links to find what you are looking for"

If your site starts off like this you need a lesson in marketing and copywriting. When you read a magazine orrepparttar 134536 newspaper, notice how headlines and powerful copy are used to get your attention and motivate you to do something. Your web site should userepparttar 134537 same strategies to get people's attention. This starts with an easy-to-read layout, and wording that is interesting, motivating, and most importantly is aboutrepparttar 134538 reader, and not about you.

# 7 There is no easy to find contact information anywhere on your home page. Contact information onrepparttar 134539 main page of your site is convenient for your readers and makes you look credible, and accessible. To make a sale, you've got to earn people's trusts, this starts with giving them lots of ways to contact you. If they have a problem with an order they place, they want to make sure you will be there if they need you.

# 6 You don't have a way to analyze your web site traffic and determine where your traffic is coming from. Without this you are marketing your web site wearing a blindfold and simply praying forrepparttar 134540 best. Web site statistics software can reveal valuable information to help you evaluate your marketing efforts. Information about search engine traffic, including which search engine was used to find your site, what key words did they use to find you, what pages are people looking at when they get to your site, referring URLS, and much more!

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