People have really gotten hang of creating fine graphics. Many sites have killer logos, delicious product photos, and clever drawings. But where is copy?

Most sites that aren't doing their job have a complete lack of good, clear, easy-to-understand copy. While Internet has lots of eye-catching graphics, it's still media that delivers its messages through writing and reading.

Use these tips to make your web copy effective and your web site sell:

1. Start with a headline that talks about THE VISITOR. Your headline should include something in customer's life. That is only way to get their attention. Once your headline gets attention, it's a snap to get people to read deeper into your copy.

"YOU Can Save $1000's With This Simple Improvement"

"Stop Hurting! Affordable Supplement Reduces Discomfort"

"When Will You Have Enough Money To Live Right?"

These headlines talk directly to a pressing concern target reader has. If you need to save money before you can earn a profit, or your back is killing you, or you're tired of scrimping by every month... these headlines would get your attention and make you READ.

# 10 The images used on your site include a revolving globe, bevelled horizontal line separators, and one of those animated mail box icons that were popular in free image libraries around 1995. If this is you, listen up. If your site looks dated and unprofessional you will not make any sales. The key to generating sales on line is with a professionally designed web site. People form an impression of your business, and whether or not they will do business with you, within 30 seconds. Cheesy graphics used in an amateurish web site will do nothing for gaining trust of prospective customers.

# 9 Your hit counter is of free variety and after one year reads "You are 38th visitor to this site." A site that publicized for all to see that no one has visited is doomed for sure. Remove counter, and see point number six below for help with this one.

# 8 Your site starts with words "Welcome to our site. Please bookmark our site. Click on links to find what you are looking for"

If your site starts off like this you need a lesson in marketing and copywriting. When you read a magazine or newspaper, notice how headlines and powerful copy are used to get your attention and motivate you to do something. Your web site should use same strategies to get people's attention. This starts with an easy-to-read layout, and wording that is interesting, motivating, and most importantly is about reader, and not about you.

# 7 There is no easy to find contact information anywhere on your home page. Contact information on main page of your site is convenient for your readers and makes you look credible, and accessible. To make a sale, you've got to earn people's trusts, this starts with giving them lots of ways to contact you. If they have a problem with an order they place, they want to make sure you will be there if they need you.