Your Time Is Now - Network marketing soared in the 90's... and the best is yet to come

Written by Jeffrey A. Babener

Corporate America has been downsizing and job security has faded into dimly remembered history.

Statistics show that most new jobs now come from small business.

Home-based business has become a reality for millions of Americans - inspiring millions more to dream about opening one.

The term "networking" has become a buzzword inrepparttar business press, as more people realizerepparttar 122562 crucial role of referrals inrepparttar 122563 economy.

The Internal Revenue Service has adapted its rules (somewhat) to repparttar 122564 new home-based economy by recognizing independent contractor status and publishing specific tax-preparation guidelines for "direct sellers." In Tune withrepparttar 122565 Times

There are a number of reasons whyrepparttar 122566 network marketing industry reached maturity and respect inrepparttar 122567 1990s. As millions of Americans launched home-based businesses and entrepreneurial ventures of every kind, they created a climate in which network marketing could flourish. For instance, it was not so strange anymore for an attorney to leave his practice in order to run a new company of some kind out of his den. Most people have come to know someone who dropped out ofrepparttar 122568 9-to-5 world and turned entrepreneurial. Hourly and salaried employees have become intrigued withrepparttar 122569 idea of financial freedom and economic autonomy. Suddenly, they are much more open to change - and better prospects for network marketing.

Another change that favorsrepparttar 122570 networking industry has to do with sex. Inrepparttar 122571 past, most direct sellers were women. As a result, this was often seen as a woman's business, which tended to discourage male recruits. But as opportunities inrepparttar 122572 industry have increased, more men have been attracted to it; in turn,repparttar 122573 all-female perception has faded, increasingrepparttar 122574 industry's ability to attract men.

The sheer number of network marketers also has exploded. Byrepparttar 122575 end ofrepparttar 122576 1990s, more than 10 million people were involved inrepparttar 122577 industry here inrepparttar 122578 U.S., racking up more than $20 billion in yearly sales. Worldwide,repparttar 122579 number of distributors has topped 30 million, generating more than $80 billion in annual sales.

When an industry gets that big, even corporate bureaucrats begin to notice. Major multinational corporations are taking account of repparttar 122580 networking phenomenon, building it into their own plans for distributing products and services. Here are a few ofrepparttar 122581 marketing partnerships that have been formed: Avon-Mattel; Tupperware-Disney; Amway-Rubbermaid; DuPont /ConAgra-Legacy. The new "virtual networking" company will outsource almost all its activities: manufacturing, customer service - even accounting. One ofrepparttar 122582 world's largest banks, Citigroup - formed ofrepparttar 122583 merger between Citibank and Traveler's Group - has a network marketing division, Primerica Financial Services (formerlyrepparttar 122584 A.L. Williams Company) that is one ofrepparttar 122585 most profitable distribution channels forrepparttar 122586 corporation's many financial products. These range from insurance policies to checking accounts.

Corporate America has validatedrepparttar 122587 success ofrepparttar 122588 industry by embracing public offerings of network marketing companies on Wall Street. Excel Telecommunications, Amway Asia-Pacific, and Nu Skin all successfully launched initial public stock offerings on major exchanges. Herbalife, Mannatech, Market America, Nature's Sunshine, Pre-Paid Legal, and Rexall, to name a few, are also publicly traded.

Inrepparttar 122589 1990s, high-tech and financial companies became enamored ofrepparttar 122590 networking industry, as network marketing companies broadened their lines to include services as well as consumer products. Soon, it seemed every high-tech company was looking to networking as a means of guerrilla distribution in competitive markets. Companies in telecommunications, paging, Internet service, satellite TV, financial, and travel services wererepparttar 122591 chief beneficiaries of alliances with networking companies. Today, even electric power is being sold by network marketing.

Why did conventional corporations cast their lot withrepparttar 122592 wild and woolly entrepreneurs ofrepparttar 122593 network marketing industry?

Because they could see that it works. Specifically, network marketing distribution has several distinct advantages:

It is a powerful technique for introducing brand-new products - especially items that require demonstration or testimonials.

It generates strong "word of mouth," by directly rewarding consumers for sharing their excitement about a company's products or services.

The REAL, Yet Hidden, Power of Network Marketing

Written by Joe Bingham

Network marketing is POWERFUL, or at least it can be.

Word of mouth is as old asrepparttar human race and withrepparttar 122561 sheer numbers of people online,repparttar 122562 Internet has taken that power to new heights.

Unfortunately, however,repparttar 122563 Internet has hit some all time lows with it as well.

With so many caught up in 'instant' sales and 'instant' profits, a general attitude of simply 'sell whatever you think will sell' has evolved and sorely damagedrepparttar 122564 name of network marketing.

However, what's worse,repparttar 122565 'sell whatever you think will sell' attitude has HIDDEN from view one ofrepparttar 122566 most valuable GEMS of knowledge all network marketers should be fully aware of.

Products do NOT sell themselves. People sell them. People do NOT recruit themselves. YOU recruit them.

PASSION and BELIEF in your business arerepparttar 122567 ONLY elements that can both provide motivation to you and attract and testify to your potential customers or recruits WHY they should investigate you or your business further.

Honestly, network marketing is not that easy. Internet marketing is notrepparttar 122568 'breeze' many would have you believe. Sure, you can achieve tremendous results because ofrepparttar 122569 potential it presents, but, like anything, it will take some effort.

Now, what better to give yourepparttar 122570 day in and day out motivation you need to succeed than to passionately believe in your business?

People that excel in work or play do so because they work whole heartedly toward their goals. Now how easy can that be when working with a program you joined simply because you 'think' it will sell? Are you still going to care about it once you realizerepparttar 122571 'quick and easy' profits are not coming in?

Now turn things around. Think simply about human nature. When wasrepparttar 122572 last time you saw an in depth interview on television of someone who was unemployed, poor, and struggling to get by? I don't mean to put anyone down who is suffering from hard times, I've been there too often myself, but do we really care what someone in that position has to say?

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