It costs money to create share buying. Every public company must find buyers for their shareholders' stock. You must have buyer when your shareholder sells. If your company fails to find buyers, your share price will collapse.

To maintain your present share price, your float will trade four times annually. Your float is stock held by your public shareholders. If your company's float is one million shares, you must expect to find four million shares of buying in next year. If you keep your present shareholders, you'll cut your stock support costs by 100%. If your insiders can't sell and thus add to company's float, you'll reduce your future stock support costs by fourfold for every unsold insider share.

The annual supply and demand for your company's stock isn't constant in Market. You get a favorable write-up. Demand for your stock temporarily jumps up. A major shareholder liquidates their position. The supply of your stock temporarily increases in Market. You need to level supply/demand curve. You can often do it by working with your shareholders. Your goal should be to maintain a sustainable share price. Your share price should trade within a narrow range.

There's a silver-lining about bad news. If your shareholders hear it from you, you'll gain credibility. If they hear it from you, it won't sound as bad as hearing it from their broker, a newspaper article, or in Shareholders' Annual Report. Budget money to spread bad news. It's a sound long term strategy.

Hire 2-3 Boiler room salesmen. Former stock brokers, who have lost their license, are best. Your cyber-hypsters can each register as scores of phony stock investors at each Internet Stock Chat Board (SCB), like Raging Bull or Silicon Investor. There are over 200 SCBs. You'll need to spend about $60,000-$100,000 on your computer hardware and software. However, you've created over 1,000 investors to hype stocks.

The cyber-hypsters can control any stock board. They appear to be 10-20 or more enthusiastic stock investors. They claim to be long in that stock. They tell Board that share price will go to moon. Critics of stock are called "Bashers." They are insulted, ridiculed and their issues are ignored. The cyber-hypsters post support messages to these attacks, using other names. It appears that every investor at Board strongly favors stock. The critics soon shut up and move on. If critics comments, against stock had merit, cyber-hypsters complain to Board Sponsor and have critics posted comments removed.

Now goal is to gather pigeons to Pump & Dump (P&D) Board. This can be done with spam. It can be done with free online investment letters. It can be done as an adjunct to a traditional boiler room stock promotion. It can be done with a direct mailing. What promoters want is to put pigeon into an environment where they are told to buy, buy and buy more of whatever worthless stock is being pumped.

Getting pigeons to Board can be done by pooches. The Canadian word "pooch" refers to a pigeon who will help hyster by bringing other pigeons to slaughter. The pooch supplies friends, family, and business associates as buyers of stock. A "pigeon" is anyone who puts their hard earned money into a stock scam.