Your Platform...and Why it Can Make or Break Your BusinessWritten by Suzanne Falter-Barns
Your mission, if you choose to accept it, is to take your work into world and share it with others. But unless you can reach those all-important others, your mission is bound to be a dud.But fear not. That’s why I’ve created this website and my Get Known Now Program; because after nearly ten years of building my own platform, I truly see it as one of most critical things anyone who consults, coaches, writes, speaks or runs a small business can do. Simply put, your platform is your reach in world; it’s degree to which your name is known and your work is recognized. It’s your following. It’s your buzz. And it happens to be single most important factor that literary agents, radio bookers, news directors, T.V. producers, publishers, editors, magazine people, and even big-time publicists use when determining whether or not to work with you. More than one literary agent and editor in major publishing has told me they seldom consider proposals for books from writers with no platform. Why? There are several answers, depending on whom you ask. Book industry types need authors with platform because publishing houses no longer have marketing budget to sell books besides those at top of their lists. That means they rely on unpaid publicity to sell books, i.e. airtime on radio and TV, and write ups in newspapers, magazines and websites. Meanwhile, radio and print media folks are simply looking for next big thing – or trying to anticipate trends. So if they run across an expert with a platform that is quickly brewing, they’re interested. Buzz begets buzz. In addition, TV and other major media bookers need to know that guest they trot out in front of millions is a proven entity, so they tend to really check you out in advance. They want you to have a website, media clips, a great press kit, a video reel. Thus your platform works as a kind of public pre-approval which reassures media bookers. And all of these folks have less time to do more, like rest of us, so they need everything they’re offered to be laser-like in it’s intensity and clarity, easy to access, and loaded with reasons why. A big platform certainly helps get point across faster that you’re someone they should feature.
| | A Simple Ebay Money Making Trick Revealed!Written by Dayne Herren
Let me guess, you hear of all these people making thousands if not millions on eBay and you are just completely baffled as to how they do it. Well, most of these people either sell high ticket items or sell hundreds and hundreds of specific "hot" items. As you may know, finding items to sell on eBay can be tough and most of all, it takes time. You have to search through junk at garage sales and even thrift stores. But what I'm about to reveal to you will be an easy way for you to make some extra cash on eBay. It may even be enough to pay your mortgage or car payment. And best of all, it is very simple. You don't even have to search your local garage sale or flea market for that hidden treasure to sell on eBay. So here is what you do. First of all, you have to find a market on eBay that is buying. Take a look at expired auctions or current hot auctions. Once you find a hot subject, write up a 3-5 page report that gives solid content on that subject. If it solves a type of problem or explains "how to" do something, even better. Sell your report on eBay for something around $2.99 to $5.99. Be sure to make your listing keyword rich so it gets viewed but right audience. Now, here is part that may earn you even MORE money AFTER sale of your report. If you haven't heard of "affiliate marketing", then you are missing out! In a nutshell, affiliate marketing means that you sell someone elses product, and you get a percentage of sale. There are multiple places you can sign up to start promoting other peoples products. A couple big ones that come to mind are cj.com, Linkshare.com, Clickbank.com and even Amazon.com. When you sign up, you find a product you want to promote, and then you you can pick either text links or banner ads to promote product. When someone buy from that link or ad, you get paid. Plain and simple.
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