I've been hearing a lot of horror stories lately about people spending a lot of money on advertising that gets them no sales. If you're going through this I have a few tips that may help you out.First of all, do free advertising and make money from that before you start spending a lot on advertising. This should be a no-brainer, but I guess it's not for a lot of folks. Yes, it takes money to make money, but be smart about it for crying out loud. Have a budget and only spend what you can afford. There are better things like "how to" information to invest your cash in before you blindly buy ad space. Get educated, then spend.
Don't use FFA's (free ad sites). They'll only bring you spam, not sales. I hear that some people have luck with them, I never have. Even if you get a little response from them, I still don't think it's worth all
spam you get.
The best way to do free advertising is to start an ezine and swap ads with other ezines. Some good places to visit for swaps are: http://www.Ezine-Swap.com mailto:EzineADSwap@topica.com
The best way to publish an ezine is to set up an autoresponder to build and contain your list. This is
easiest way to broadcast to thousands of subscribers. You can get an autoresponder at aweber http://www.aweber.com/?27526 for as little as $10.95 a month. Start out publishing at least twice a month to make it worthwhile.
You should do this even before you get a website. Bob Gatchell,
"internet cheapskate," built his business this way in
beginning and got a site after he was making thousands a month on
internet. You can see what he does now at: http://www.smartmarketingsecrets.com/cgi-bin/qpp.cgi?adminid=52&id=19676
You can find a lot of free resources on how to put together an ezine. You can also sign up for one's that look interesting to you and model yours after them. So a search for "ezine directories" and pick out some you want to subscribe to. Here's a list of some great resources: http://www.Lifestylespub.com/mcp/ http://www.Ezinedirectory.com/ http://www.Webscoutlists.com/signup.epl http://www.Ezineadsource.com/ http://www.Ezine-Universe.com http://www.EzineLocater.com/ http://www.EzinesPlus.com/ http://www.ezinehub.com
The other bonus to this is that it's also
best way for you to build your own opt-in list and as you know, having your own opt-in list is
name of
game in direct marketing and internet marketing. The people who make
most money have
biggest opt-in lists period. If you're not building a list then you're wasting your time and you'll only make small-time money.