Your Online Fortune is just a Click Away!
By Steve McClain
But before you flick switch on your Internet Marketing Machine make sure you've nailed basics and your strategy is fundamentally sound.
While Dallas Cowboys Defensive Coordinator, Ernie Stautner told me "the difference between a Pro and a Non Pro is Professional does basics extremely well". And that I have found to apply to just about everything in life and especially in starting and operating a profitable online business.
The Information Superhighway is littered with road kill. The phenomenal advantages of Internet Marketing vs Traditional Marketing has lured many to jump right in unprepared and you can avoid being hit head on by subscribing to informative publications like this one and seeking help and advise from Pros.
Before you launch make sure your product or service is a proven winner for marketing online. Set up in detail every operation and every procedure and then automate everything. Finally, put in place your marketing strategies to build an ever increasing traffic to your site.
You could have hottest most desired product and latest greatest web site with all bells and whistles but if no one ever sees it your not going to make any sales. Building traffic will be where you'll want to concentrate your efforts, and since there's not going to be much time for setting up operations, do all you can before you launch.
For example; offline products and services crash and burn in cyberspace! How long can you tread water trying to stay afloat against current? You'll want careful strategic planning on what products and services you plan to market, especially if you don't have unlimited resources.
By far easiest to launch and most profitable online business ventures tend to be among three categories. Information Products, Network Marketing and Affiliate Programs.
When people go online they are not looking to buy anything! Sorry! I don't mean to burst your bubble especially if your really passionate about your product or service. However, people are willing to pay a premium price for specific highly targeted information especially when it's instantly available. You'll do quite well with high demand digital information products that a customer can download from your site instant their credit card is approved. The Internet is ideally suited for this type of product and business.