Your Online Business...Just Like Any Other Business...Almost!Written by John Evans
"Your Online Business...Just Like Any Other Business...Almost!" Copyright 2002 John EvansCan you compare your online business with store down street, or around corner? Yes, you can! The basic difference, of course, is that you do your selling on Internet, and local stores sell from - well, stores. Kind of obvious, isn't it? They have merchandise. You have merchandise They sell to customers that come into their stores, and you sell to customers that come to your web site. Which proves...? That you BOTH need customers. But, they do have a very distinct advantage over those of us on Internet, although a small one. They have a store building that sits out in open for all passersby to see. We, however, need to advertise in order to bring customers in, because we do not have a 'store front' for all to see. Either way we do business, we all need to advertise! Our advantage is of being able to advertise for FREE, using ezines, sig files, etc., and reach masses of people easily, and quickly. Do they have competition like we do? Of course. They sell bread, and store around corner sells bread.
| | Are We Diluting Our Own Profits...Written by John Evans
"Are We Diluting Our Own Profits... With Too Many 'Bonuses'?" copyright 2001 John EvansWhen we offer something for sale, it's a great incentive to give a bonus to purchaser. It makes buyers feel good about buying from us, and it makes us feel good that we have given something of real value. When ebooks started coming out, many were free, while others had to be purchased. They all, of course, are (usually) valuable in their content, and also valuable to author. Why to author? Simply because ebook carried author's messages, or links, which is main reason for an ebook in first place. But somewhere along line, whole idea of bonuses seems to have gotten out of hand. How? Follow this scenario: Marketer #1 writes an ebook, selling it for $17.95. As a bonus for ordering, you also receive 2 more ebooks, free if charge. Not bad, so far. But then, along comes Marketer #2, who buys from #1, and ADDS 3 more bonuses to ebook offer. Now we can receive 5 bonuses for our $17.95 purchase. Marketer #3 now buys package from #2, adds yet another 5 bonuses, for a total of 10 bonuses. And on, and on, and on. I've seen packages out there that are giving 15 and 20 bonuses with your purchase.
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