Here's how - your niche is not who you work with. Your niche is not your marketing message either. Okay. SO what is a niche? Sometimes easiest way to describe something is to say what it's not, so here goes: • Your niche is not who buys your service - that is your Choice Client.

• Your niche is not your tag line - that is your Key Overriding Message.

I define your niche a little differently than a lot of other marketing folks, but way I define it gives you loads of flexibility and creativity instead of trying to box you in.

Your niche is heart of what you do. It's core result you deliver to your clients. I call it your Core Deliverable. For example, my core deliverable - my niche - is making marketing easy. It's not a fancy tag line and it doesn't say who I deliver my service to, but it is heart of what I do.

I believe we are also looking for more depth, meaning and significance in our lives. Something more than 10-second sound bites and 30-second commercials that leave us feeling saturated, yet somehow hollow at same time.

So what does a Magic Key to marketing and more meaningful client relationships have in common?

I'm convinced that a sense of connection, even in business contacts we make, is what gives us deep, resounding satisfaction about how we spend our time and who we spend it with. And yes, I believe (or rather, I know) that a sense of connection and a sense of relationship with our clients bring us more business.

What I am about to share with you is not wild, exciting, or even amazing - but results are, and more!

The magic key to flooding your business with as many new customers as you want is consistency. Now please stay with me on this. Remember, I said it wasn't glamorous, but results will thrill you every week you are in business.

Consistency simply means cycling through specific ways to create and deepen your relationships with your clients/prospective clients. Sure, you can send out occasional article, call a prospective client back when you get time, or hand out business cards at a networking meeting. But that is not consistency. It's just potshot marketing, and results you get will be sporadic at best.

Consistency is built on understanding what keeps your client up at night. What is "rock in their shoe"? What are they trying to accomplish and can't seem to make much progress on? With that information, you can easily stay in touch, offer something of value and create a real working relationship that pays off for both of you.

Here are some simple, low or no-cost, creative ways to consistently stay in touch with your clients and prospective clients: