Great, it's good to see excitement in home business entrepreneurs. Unfortunately that enthusiasm often fades as quickly as it was acquired. And why is that?

Believe it or not, they are probably directing their marketing efforts towards wrong audience.

Now before you call me crazy, let me explain what I mean.

It seems that most of those new to internet marketing would rather follow crowd than strike out on their own. It is all too easy to find ad copy and web site templates with a 'Money Making' theme. There are hundreds of thousands of them.

Unfortunately, there are hundreds of millions of web sites dedicated to 'Home Business', 'Making Money At Home', 'Work At Home', etc. And that is biggest hurdle those enthusiastic newbie marketers are faced with.

What I'm talking about here is competition, and 'Home Business' market is one of most highly competitive fields to venture into.

So what should netpreneurs do to get a good start in internet marketing. Read on...

Find something that is 'Related' to what you do best!

That's right, you need to find your 'Niche', (no, it is not your Brother's daughter) something that you know something about and can pass on to others.

Let me give you a little example.

Suppose you were a cleaning person at a hotel. Being in that field you may know great ways to get stains out of carpets, or easier ways to clean toilets, or how to keep mildew from forming on walls and ceilings in bathrooms.

1.) Stay on topic. Opinions are generally accepted but content of items in blog should all relate to a general theme. Unless you have an uncanny knack for wit, humor or cynicism, majority of your readers will be interested in content that relates to a specific defined theme or loosely defined area of interest. Most readers won't care that you eat Cheerios for breakfast. They may, however, be interested in fact that vinegar takes out stains and that toilet paper rolls make great wreaths. Define a topic and stick to it. This will ensure that you create a loyal following of interested readers.

2.) Stay informative. If you are attempting to create impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. If you are endorsing a product or voicing an opinion, be sure to check your facts; your reputation is at stake. If you are offering an opinion, be sure to qualify your post, making it clear that content is intended as an editorial.

3.) Old news is not news. While blogging every day can be a drain, it is important that information presented is current and accurate, writing an article or blurb about something that happened 6 months ago, will not be of interest to many. Telling your audience that Martha Stewart was convicted and will be going to prison, after her sentence is completed will make people question value of your columns.