Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

Written by Gina Stathopoulos

I rememberrepparttar good old days ofrepparttar 124190 internet when it was a real treat to subscribe to someone’s newsletter and receive all their wonderful information throughrepparttar 124191 convenience of your email.

It’s still like this today - forrepparttar 124192 publishers that are getting it right. I believe newsletter publishers somewhere alongrepparttar 124193 way forget WHY readers subscribe. On their websites we are promised all this wonderful information and instead we receive a sales pitch, email after email.

Bad newsletters far out numberrepparttar 124194 effective ones. Here is a list of mistakes I find newsletter publisher religiously make…

1. Sell right offrepparttar 124195 auto responder

When I subscribe to a newsletter and getrepparttar 124196 sales pitch right offrepparttar 124197 auto responder, I know my subscription to this newsletter won’t last long.

The autoresponder isrepparttar 124198 ideal place to get your subscriber familiar with yourself and your business. It’s a great first step in building that relationship with your reader. Get them enthusiastic about receiving your newsletter. Tell themrepparttar 124199 wonderful things they will come to expect. Welcome them and just leave it at that.

Something to take with you: “Don’t putrepparttar 124200 cart beforerepparttar 124201 horse”

2. Talk about how much money you are making – allrepparttar 124202 time

Hyping is old news. Are you still doing it?

The newbie internet marketers love to tell you how much they are supposedly making. They love referring to this time and time again in their newsletters. They haven’t yet realized that hype doesn’t sell. Information does.

If you are making all this money, then help someone who isn’t. Give them some intelligent information. Help them make an informed decision about buying your product.

Something to take with you: “Uh… Don’t hype?”

3. Instead of 80% content and 20% selling you are doing itrepparttar 124203 other way around

Your subscriber didn’t give you permission to sell to them. They gave you permission to give them more information. That’s what you promised when they signed up. Are you honoring that promise?

Subscribers know that you will be doing some selling in your newsletters. They are not stupid. So weaverepparttar 124204 selling process in with your great information. That way it won’t stick out like a sore thumb and your readers won’t feel pitched.

Something to take with you: “Always give before you ask to take. It rarely worksrepparttar 124205 other way around”

4. Copy and paste an article in your newsletter and hey presto! You have a newsletter… Not

There is no double about it. Articles are very effective –repparttar 124206 ones that are well worded and giverepparttar 124207 reader insider information about a specific topic.

One publisher I subscribe to usesrepparttar 124208 power of articles very well. He is an affiliate and in his newsletter he publishers different people’s articles. This is his technique:

* His newsletters begin by telling readers a little about his day. * Then he introducesrepparttar 124209 article author, giving readers about a paragraph of information about him/her * Next we readrepparttar 124210 article * Then he gives us his thoughts/tips/stories/comments. * Then he finishes by referring torepparttar 124211 author andrepparttar 124212 information inrepparttar 124213 article.

I’ve bought from this affiliate time and time again. Know why? Because his technique works.

He puts effort into his newsletters. Readers see that. Through them, I’ve come to know him, trust him, like him. Not only does he provide me with good articles, he is also knowledgeable inrepparttar 124214 subject he’s involved him and his contributions really help reinforcerepparttar 124215 information ofrepparttar 124216 article.

Want to start a publishing revolution?

Written by Martin Day

Want to start a publishing revolution?

Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul - we're talking revolution.

As it was inrepparttar beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to process with only a fraction ofrepparttar 124189 received correspondence ever being used.

Let's face it, as well as being an overhead forrepparttar 124190 publisher, to most people it is an unrewarding medium in terms of effort required and response received, just think ofrepparttar 124191 number of letters that go unpublished and unread.

As it is now

The Internet has brought new channels of communication and has opened up opportunities that allow us to challenge traditional methods. The Internet is now a mature technology, no longerrepparttar 124192 preserve ofrepparttar 124193 new fad brigade but a technology that has been embraced by a global population, young and old alike and it allows us now to re-evaluaterepparttar 124194 way things are done. Newspapers, trade journals, magazines and ezines now haverepparttar 124195 opportunity to changerepparttar 124196 mental process.

When people read an article they often would like to comment, and historically this has required them to feel strongly enough to put pen to paper; or withrepparttar 124197 creation ofrepparttar 124198 Internet send an email. Sure emails are easier but it still takes time to craft an email and time forrepparttar 124199 majority, is what they haven't got. The letters page although interesting are at best a snapshot of comments; a well crafted and well written letter on any given subject may holdrepparttar 124200 view ofrepparttar 124201 majority, orrepparttar 124202 minority, as it is a free text medium and difficult to measure.

As it should be

Now considerrepparttar 124203 advantages of linking articles to online surveys where as a publisher you will haverepparttar 124204 ability to obtain valuable feedback from your readers and in a form that can be easily measured. Just as important as you communicating with your readers is giving your readers a way to communicate with you where they know it will count.

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