Your Ideal Client

Written by TerriZ@Solo-E.com


"I don't knowrepparttar key to success, butrepparttar 116703 key to failure is trying to please everybody."--Bill Cosby

Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whateverrepparttar 116704 situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed byrepparttar 116705 bigger voice that said, "Hey, it's business; I'll take it!"

Learn to say no to those clients, before they start draining your energy! The key to being able to do this is understanding Your Ideal Client. Once you know how to recognize who is ideal and who is not, you can practice turning down business fromrepparttar 116706 latter. If you have trouble saying no, you'll need to learn this critical business skill...and what to do to get rid of problem clients you already have; seerepparttar 116707 resources atrepparttar 116708 bottom of this article. If you have a coach, ask them to help you completerepparttar 116709 Ideal Client exercise, or to role-play those "saying no" conversations.

How to discover YOUR Ideal Client There are many ways to approachrepparttar 116710 Ideal Client/Customer Profile. You can sit down and imaginerepparttar 116711 best, most wonderful client you could have...whether that is an abstract entity, a celebrity (what writer wouldn't want Oprah as a customer, for example), or a specific demographic profile. If your customers are more likely to be companies, you could look at your current client list, and pickrepparttar 116712 company that gives yourepparttar 116713 most business,repparttar 116714 most joy,repparttar 116715 least heartburn.

The Ideal Client Profile Whoever you pick, start a profile matrix with two columns: "My Ideal Client Is:" onrepparttar 116716 left; "My Ideal Client is Not:", onrepparttar 116717 right. Inrepparttar 116718 column onrepparttar 116719 left, list allrepparttar 116720 characteristics of that type of person or company. Userepparttar 116721 questions below as prompts to get you thinking about allrepparttar 116722 different aspects that client might have.

Then, either think ofrepparttar 116723 opposite of all those aspects, or pickrepparttar 116724 "client from hell" and fill in corresponding traits inrepparttar 116725 right-hand column. Be really honest with this exercise! If you'd rather only have clients who make over $500,000, put that down! Your clients who don't fit your Ideal characteristics, whether you write them down or not, will eventually "know it. May as well get that over with early!

Prompts: Consider these aspects of your Ideal Customer or Client:

What career or business are they in? What demographics do they fit? (age, sex, race, religion, income, marital status, etc.) What do they think is important in business? In life? What do they like most about you and your business, products and services? What isrepparttar 116726 nature of their relationship with you? (transactional, long-time customer, acquaintance, friend, refers others to you, etc.) How do they do business with you? (phone/in person/onrepparttar 116727 Web; quick transactions/takes time to negotiate; pays early/on-time/at 30 days; etc.) What personality characteristics do they have? What do you get from them (besides payment)?

Part 5 of 5 - How "Pipe Dreams" Can Become Realities!

Written by Jon Kogan


Part 5 of 5 - How "Pipe Dreams" Can Become Realities! © 2004, Jon Kogan, All Rights Reserved. http://www.zivomarketing.com

Take a look at yourself - inside and out. Where do you live, what job do you have, how do you relate to your friends and family? What interests do you pursue, what adventures do you have?

What do you truly want from life? Do you want wealth and success, happiness and peace of mind? Do you want a family and a yard, a yacht or a sports car? Where are you going? Do you have a particular goal or are you just wandering through life?

You can accomplish anything you want in life - that's true. Once you have a particular goal, you can fulfill that desire by straightforward commitment and total conviction.

But what if you don't know what you want? Maybe your goals are small ones - like losing some weight, or buying a new car. Maybe getting a promotion or finding a mate. Whether you want a bigger apartment or want to be a corporation president, any avenue of prosperity and achievement is open to you if it is truly what you want.

No goal is too small; no dream is too big. And even if you aren't clear on your desires, you can tap into your subconscious mind to getrepparttar answers and to findrepparttar 116702 paths to success.

Can you change your life - do you want to? Can you picture yourself as your most perfect image of accomplishment? How does it feel? If you haverepparttar 116703 desire to attain goals,repparttar 116704 commitment to follow through andrepparttar 116705 ability to creatively imagine yourself inrepparttar 116706 position you dream of, you are more than halfway there.

The most successful leaders and artists throughout history have followed specific paths and attained their hearts' desires. Keep an open mind and a hopeful outlook - then change your thinking. Put onrepparttar 116707 clothes of success. Act as though you already have accomplished your desires. Then letrepparttar 116708 reality catch up.

WHAT DO YOU WANT?

Take a choice: money, health, physical energy, beauty, power, recognition, adventure, contentment, achievement, authority, self-expression, love, peace of mind, enlightenment. Would you like any of these? If you are like most people today, you probably want ALL of these.

But if you search your true desires, you might find that there are a few things you want more than others. And, if you keep going in your search, you'll find one desire that has been with you your whole lifetime and isrepparttar 116709 one path you need to follow.

Although money isrepparttar 116710 obvious desire, it is usually notrepparttar 116711 final goal. Indeed, money can, and does buy happiness - up to a point. Once you have enough money to be financially secure or to purchaserepparttar 116712 material objects you want,repparttar 116713 true desire might be something else.

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