Your Home Business: Turning Pennies into Dollars

Written by Jeff Casmer


Henry Ford taught us that to simplifyrepparttar manufacture of automobiles, thatrepparttar 116530 best way to do so was to installrepparttar 116531 assembly line. That one change revolutionizedrepparttar 116532 auto manufacturing industry permittingrepparttar 116533 industry to build cars at a cost whereasrepparttar 116534 average person could afford to buy one.

The lesson we should take from this is that havingrepparttar 116535 ability to improverepparttar 116536 process of gettingrepparttar 116537 job quicker and cheaper, without compromisingrepparttar 116538 quality ofrepparttar 116539 job being done, will help catapultrepparttar 116540 person who simplifiedrepparttar 116541 process torepparttar 116542 top of his/her field.

Pennies saved in your home business can turn into dollars atrepparttar 116543 end ofrepparttar 116544 day, and dollars can quickly multiply into hundreds or thousands of dollars over time.

Doubt me if you will, but let me ask you a question. Do you think a saving of two fifths of a penny could make any real difference inrepparttar 116545 profit margin of a home business? Of courserepparttar 116546 right answer is "it depends on how many transactions are done in a year, utilizingrepparttar 116547 savings ofrepparttar 116548 two fifths of one penny."

You only have to think back a couple of decades to really appreciate this question. Do you rememberrepparttar 116549 nut that lived and died in a Las Vegas hotel room? You knowrepparttar 116550 one who was a billionaire, and was so worried about germs that he died of starvation? If you guessed Howard Hughes (1905-76), pat yourself onrepparttar 116551 back.

Now Howard did not make all of his money on his two fifths of one penny. He did however make a ton of money from his two fifths of one penny. It seems Howard owned a can manufacturing company. And one day, Howard's team figured out how they could make one minor change inrepparttar 116552 design of their food can to reducerepparttar 116553 amount of tin necessary to make a single can.

Asrepparttar 116554 story goes --- if my memory serves me correctly ---repparttar 116555 reduction in tin usage equaled a saving of two fifths of one penny per can. Howard --- beingrepparttar 116556 really smart businessman that he was --- decided that he would not be so greedy as to keep all ofrepparttar 116557 savings for himself. What Mr. Hughes did do was to keep half ofrepparttar 116558 savings for himself, and giverepparttar 116559 other half to his customers. The incredible thing about Mr. Hughes decision is that by saving his customers an extra one fifths of one cent per can, he managed to take more market share away from his competition --- netting his company an additional and substantial portion ofrepparttar 116560 total market share inrepparttar 116561 canning industry.

Market Your Dream Online: Internet Advertising Advice From My Home-Based Business Advisor

Written by Terry Nicholls


You need to be advertising and marketing your home-based business, but what does it all mean? You need customers. You need sales! But where do you start?
  • FFA Pages
  • Banners
  • Traffic Exchange Programs
  • Reciprocal Linking
These are just some ofrepparttar ways for your home-based business to be advertising and marketing online (meaning onrepparttar 116529 Internet). But, what do they mean?

FFA Pages -- You submit your site to a FFA page (or network of pages) and agree to get one E-mail from every other website that is listed there. Definitely not a good idea (see our Advertising/Marketing page for more details).

Banners - These are ads shown atrepparttar 116530 top (usually) of many webpages and they sometimes rotate to show a different ad each timerepparttar 116531 page is loaded.

Traffic Exchange Programs - You submit your ad to be shown to other members ofrepparttar 116532 program when they loadrepparttar 116533 program start page.

Reciprocal Linking - You place a link to someone's website on your site and they place a link to your website on theirs.

Other Internet Marketing Suggestions

Search Engine Optimization (SEO) - Keywords are placed throughout your website's pages to tellrepparttar 116534 search engines what your page is about. Keywords are simply words (or combinations of words) that describe your business.

Content is king. Provide good content (basically, articles about your area of expertise) about your subject and sprinklerepparttar 116535 keywords (and combos) throughrepparttar 116536 page. This basic strategy will get you a higher ranking withrepparttar 116537 search engines and many more customers because you're giving them something that they need -- information!

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