"Your Home Business: Turning Pennies into Dollars"

Written by damina torres-guzman


Your Home Business: Turning Pennies into Dollars Copyright © 2003, Stone Evans, The Home Biz Guy http://www.pluginprofitsite.com/main-3877

Henry Ford taught us that to simplifyrepparttar manufacture of automobiles, thatrepparttar 120490 best way to do so was to installrepparttar 120491 assembly line. That one change revolutionizedrepparttar 120492 auto manufacturing industry permittingrepparttar 120493 industry to build cars at a cost whereasrepparttar 120494 average person could afford to buy one.

The lesson we should take from this is that havingrepparttar 120495 ability to improverepparttar 120496 process of gettingrepparttar 120497 job quicker and cheaper, without compromisingrepparttar 120498 quality ofrepparttar 120499 job being done, will help catapultrepparttar 120500 person who simplifiedrepparttar 120501 process torepparttar 120502 top of his/her field.

Pennies saved in your home business can turn into dollars atrepparttar 120503 end ofrepparttar 120504 day, and dollars can quickly multiply into hundreds or thousands of dollars over time.

Doubt me if you will, but let me ask you a question. Do you think a saving of two fifths of a penny could make any real difference inrepparttar 120505 profit margin of a home business? Of courserepparttar 120506 right answer is "it depends on how many transactions are done in a year, utilizingrepparttar 120507 savings ofrepparttar 120508 two fifths of one penny."

You only have to think back a couple of decades to really appreciate this question. Do you rememberrepparttar 120509 nut that lived and died in a Las Vegas hotel room? You knowrepparttar 120510 one who was a billionaire, and was so worried about germs that he died of starvation? If you guessed Howard Hughes (1905-76), pat yourself onrepparttar 120511 back.

Now Howard did not make all of his money on his two fifths of one penny. He did however make a ton of money from his two fifths of one penny. It seems Howard owned a can manufacturing company. And one day, Howard's team figured out how they could make one minor change inrepparttar 120512 design of their food can to reducerepparttar 120513 amount of tin necessary to make a single can.

Asrepparttar 120514 story goes --- if my memory serves me correctly ---repparttar 120515 reduction in tin usage equaled a saving of two fifths of one penny per can. Howard --- beingrepparttar 120516 really smart businessman that he was --- decided that he would not be so greedy as to keep all ofrepparttar 120517 savings for himself. What Mr. Hughes did do was to keep half ofrepparttar 120518 savings for himself, and giverepparttar 120519 other half to his customers. The incredible thing about Mr. Hughes decision is that by saving his customers an extra one fifths of one cent per can, he managed to take more market share away from his competition --- netting his company an additional and substantial portion ofrepparttar 120520 total market share inrepparttar 120521 canning industry.

How To Master The Art And Science Of Super Salesmanship In 3 ½ Minutes Flat!

Written by Dan Lok


Dear Friend,

You #1 weapon in advertising will always be...

Superior Salesmanship. I am not a born salesman.

If you know my story, I didn’t even have a word ofrepparttar English language on my lips when I first moved to North America. (Even now, my spoken English is not all that great and it comes with an accent that would put Arnold Schwarzenegger or Jackie Chan to shame.)

No, I wasn't born to sell. I had to learn selling...repparttar 120489 HARD way: making embarrassing mistakes, blowing deals right and left, losing clients... and going to outrageous extremes trying to identifyrepparttar 120490 world-class salesmen who would teach merepparttar 120491 way to do things right.

Well, it's taken a few years... quite a few years, I'll admit, but now I've identifiedrepparttar 120492 "tricks ofrepparttar 120493 trade" of selling.

What Took Me Years Will Be Yours In 3 ½ Minutes Flat!

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Tricks ofrepparttar 120494 Trade #1 - People don’t like to be sold

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That's right! Although every year, trillions of dollars worth of goods and services are bought and sold -- billions throughrepparttar 120495 mail alone -- people actually don’t likerepparttar 120496 IDEA of being sold.

What they DO like isrepparttar 120497 idea of OWNINGrepparttar 120498 product, or taking advantage ofrepparttar 120499 service that is being sold.

Look atrepparttar 120500 people in your own life -- friends, family, or business colleagues. Many of them, no doubt, love to buy things. (My girlfriend has a “black belt” in shopping) But I'll bet that none of them like to be sold.

In fact, with most people, if you try to sell them something, they'll become resistant. It's a natural response to perceived pressure.

In fact, selling may turn-off a prospect who was ready to buy. So if you can't SELL, what you can do is TELL. In order to tell you about my product or service:

* I get your attention...

* I build rapport with you...

* I explain what’s in it for you...

* I tempt you by appealing to your emotions...

* I create a verbal picture that teases your desires...

* I demonstrate how my stuff can easily solve your problems...

* I can prove to you that there’re a lot people just like you who have bought and are very happy with my stuff...

* I make you an absolutely irresistible offer...

* I describe a deal where you risk nothing, and yet stand to gain a great deal...

* I handle every single one of your objections...

This is exactly what you've gotta do when you’re writing a sales letter. Don’t apply pressure and don’t bully your prospect with force. Use a little finesse instead. Don't force it -- romancerepparttar 120501 hell out of it.

If you TELL you, I don't have to SELL you... you'll sell yourself!

(And that’s killer salesmanship, my friend!)

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Tricks ofrepparttar 120502 Trade #2 - Hit ‘Em Where It Hurts:

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Cont'd on page 2 ==>
 
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