Your Home Business: Turning Pennies into Dollars!

Written by Jeff Casmer

Henry Ford taught us that to simplifyrepparttar manufacture of automobiles, thatrepparttar 117128 best way to do so was to installrepparttar 117129 assembly line. That one change revolutionizedrepparttar 117130 auto manufacturing industry permittingrepparttar 117131 industry to build cars at a cost whereasrepparttar 117132 average person could afford to buy one.

The lesson we should take from this is that havingrepparttar 117133 ability to improverepparttar 117134 process of gettingrepparttar 117135 job quicker and cheaper, without compromisingrepparttar 117136 quality ofrepparttar 117137 job being done, will help catapultrepparttar 117138 person who simplifiedrepparttar 117139 process torepparttar 117140 top of his/her field.

Pennies saved in your home business can turn into dollars atrepparttar 117141 end ofrepparttar 117142 day, and dollars can quickly multiply into hundreds or thousands of dollars over time.

Doubt me if you will, but let me ask you a question. Do you think a saving of two fifths of a penny could make any real difference inrepparttar 117143 profit margin of a home business? Of courserepparttar 117144 right answer is "it depends on how many transactions are done in a year, utilizingrepparttar 117145 savings ofrepparttar 117146 two fifths of one penny."

You only have to think back a couple of decades to really appreciate this question. Do you rememberrepparttar 117147 nut that lived and died in a Las Vegas hotel room? You knowrepparttar 117148 one who was a billionaire, and was so worried about germs that he died of starvation? If you guessed Howard Hughes (1905-76), pat yourself onrepparttar 117149 back.

Now Howard did not make all of his money on his two fifths of one penny. He did however make a ton of money from his two fifths of one penny. It seems Howard owned a can manufacturing company. And one day, Howard's team figured out how they could make one minor change inrepparttar 117150 design of their food can to reducerepparttar 117151 amount of tin necessary to make a single can.

Asrepparttar 117152 story goes --- if my memory serves me correctly ---repparttar 117153 reduction in tin usage equaled a saving of two fifths of one penny per can. Howard --- beingrepparttar 117154 really smart businessman that he was --- decided that he would not be so greedy as to keep all ofrepparttar 117155 savings for himself. What Mr. Hughes did do was to keep half ofrepparttar 117156 savings for himself, and giverepparttar 117157 other half to his customers. The incredible thing about Mr. Hughes decision is that by saving his customers an extra one fifths of one cent per can, he managed to take more market share away from his competition --- netting his company an additional and substantial portion ofrepparttar 117158 total market share inrepparttar 117159 canning industry.

Starting A Home Business: Are You Lost?

Written by Dave Brown

There are so many ways to run a home business and so many people telling which way isrepparttar right way, sometimes you just get lost. Here are some simple suggestions that continue to help me build my home business.

---------- Suggestion #1 ----------

I'm a big fan of pay per click advertising. And Google AdWords is my favorite PPC search engine. The reason is simply that I can often get lots of traffic for a reasonable price.

Too many people think that free traffic through search engine optimization isrepparttar 117127 only way to go. And alternatively, too many people think that PPC traffic isrepparttar 117128 only way to go.

Well, there's nothing wrong with using both. By all means, if you can get free traffic from search engines, then do it. Nothing beats that. But you probably won't get allrepparttar 117129 traffic you could get that way. There will probably still be relevant keywords for which you're not getting traffic.

PPC advertising will let you get traffic for any keywords that are relevant to what you're advertising. And if I can pay someone $1 and they'll pay me more than $1 in return, then I consider that to be a good deal.

Download a free copy of my Google AdWords Checklist. If you're not already a PPC wizard, then it will help you streamline your PPC strategy. And I continue to update it.

Once you have a Google AdWords campaign that's making money, then you'll probably want to try it out on other PPC search engines. Sometimes it will work out, and other times it won't. But it's worth spending a few bucks to give it a shot.

Kanoodle is one of fastest growing smaller PPC search engines (Google and Overture arerepparttar 117130 two big ones). They aren't competing with Google, but they're gaining ground and adding more features to their system. I think they're worth checking out. In fact, I have used them myself.

If you're ready to branch out, then you can get $5 of clicks from Kanoodle at absolutely no cost. You can try them out before you even get out your wallet. Just clickrepparttar 117131 link below to give 'em a whirl.

---------- Suggestion #2 ----------

The biggest obstacle for me in doing business online has been, and probably always will be, coming up with ideas for what to do. What can I offer people that they will be willing to pay me for? That's alwaysrepparttar 117132 question on my mind. As time goes on, I come up with more and more answers, but it's never easy.

And I know that this isrepparttar 117133 major problem that many other people face because I'm constantly hearing people talk about it.

Perhapsrepparttar 117134 thing that's helped me answer this questionrepparttar 117135 most is going to conferences and seminars. I think I've benefited from this more than anything else I've spent money on.

Conferences help because each speaker usually talks for an hour or more about something that they do. Granted, sometimes a speaker just pitches you for an hour. But usually a speaker offers at least one good idea. But this is probablyrepparttar 117136 least important aspect of conferences.

Cont'd on page 2 ==> © 2005
Terms of Use