Your Headlines Are Your *Salesmen*

Written by Joshua Rose


Sometimes you might feel like it's you againstrepparttar world when it comes to your marketing efforts.

Not so! You actually have a whole team of salesmen floating aroundrepparttar 121231 web working very hard to bring you traffic and sales.

They are your *headlines*. They're in your ezine ads, your free reports, your viral e-books, your newsletters, your message boards, your submitted articles and everywhere else you've chosen to place them.

They are your true *sales team* and you would be wise to spend time with them and treat them like gold. Afterall, they're out there working for you 24/7, nomatter what you happen to be doing.

There are many different types of headlines. Here are 7 examples ofrepparttar 121232 more effective:

1.) The basic "Hit 'Em With Your Best Shot" headline.

This style is real straight forward. You go with your #1 product benefit.

"Increase Your Traffic by 312% In 30 Days!" 2.)The "Drum Roll Please" headline.

This is really a *News* type of headline and is best used when you are announcing a new product or an effective new way of doing something.

"Introducing A Revolutionary New 3-Step Traffic Building Program!"

3.) The "Trusty Old How To" headline.

This has been a favorite for years and is still extremely effective. People are looking for information and "How to" is a natural information lead-in.

"How To Increase Your Ezine Sign-Ups By 457%!"

4.) The "This Is Your Lucky Day" headline.

This headline is used when you wish to reduce your price for a speedy response. For this to be effective, however, you must also explain *why* you're offering such a great deal.

Unique Internet Marketing Stands Out From The Crowd

Written by Joshua Rose


Several years ago, I went whale watching in Bar Harbor, Maine, while on vacation. I remained inrepparttar large, central cabin with my poor seasick infant son when a whale was finally spotted.

The Captain announced, "Whale torepparttar 121230 starboard", and a mini-stampede of about 70 tourists scampered over just in time forrepparttar 121231 briefest of glimpses as it quickly submerged again. Everyone jostled and jockied for position to getrepparttar 121232 perfect camara shot for when that darn whale resurfaced.

But of course, it wasn't going to work out this way. "Whale torepparttar 121233 port side", announcedrepparttar 121234 Captain, andrepparttar 121235 stampede torepparttar 121236 other side literally tippedrepparttar 121237 boat. Naturally,repparttar 121238 whale had disappeared by then as well.

This went on like this -- back and forth -- for about twenty minutes. The whale seemed to be toying with human nature --repparttar 121239 tendency for people to do what everyone else was doing.

And EVERYONE was zigging when they should have been zagging. There were no 'individuals'. They moved as a group in their futile quest to snap off a clear and revealing shot.

Are you moving withrepparttar 121240 crowd onrepparttar 121241 internet, or are you striking out on your own unique path, one more likely to get noticed?

If you observe your own specific internet marketplace, it's very likely you'll find thatrepparttar 121242 vast majority ofrepparttar 121243 'crowd' are doingrepparttar 121244 sames things inrepparttar 121245 same ways -- and they're also gettingrepparttar 121246 same poor results.

This presents a golden opportunity to be noticed by doing things differently.

Successful entrepreneurs, both online and off, are innovators and risk takers. They *experiment*, *evaluate* and *evolve* until they successfully convey that both who they are and what they offer is unique inrepparttar 121247 marketplace, despite allrepparttar 121248 competition.

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