Most professional copywriters would say that headlines account for 80% percent of more of effectiveness of an ad or sales letter.
After all, it's headline that gets your reader to stop and read further into your sales copy. If headline fails, then entire ad or sale copy fails.
So with headline creation being of such importance, are you giving your headlines time and effort they are worth?
Writing good headlines is a skill that can be learned and mastered if you are willing to put time into studying good proven moneymaking headlines.
One way of learning how to write killer headlines is to study masters. Read works of past greats, such as Claude Hopkins, Robert Collier, John Caples, David Ogilvy, and Eugene Schwartz, among others. There works are available in libraries, used book stores, and in some cases there works have been reprinted and are still available on market.
A second method is to study headlines in super market tabloids and magazines that you find near check out counters. Tabloids such as 'The Globe', 'The Star', and 'The National Enquirer' or magazines such as Cosmopolitan, Redbook, Readers Digest, and Vanity Fair.
These publications are placed near cash registers for a reason. While you are standing in line waiting to check out, you scan their headlines and many people become interested and purchase these publications on impulse. And sell millions! They have some of highest circulations of any publications in country.
So, what gets them to sell so well? Certainly not title of publication! It's headlines. They jump out at you. They get you to stop and look. They arouse your curiosity. Even if you don't buy, I'll bet on more than one occasion you've picked up publication and scanned it for an article mentioned on cover. I know I have.