Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Written by George Dodge

Most professional copywriters would say that headlines account for 80% percent of more ofrepparttar effectiveness of an ad or sales letter.

After all, it'srepparttar 108009 headline that gets your reader to stop and read further into your sales copy. Ifrepparttar 108010 headline fails, thenrepparttar 108011 entire ad or sale copy fails.

So with headline creation being of such importance, are you giving your headlinesrepparttar 108012 time and effort they are worth?

Writing good headlines is a skill that can be learned and mastered if you are willing to putrepparttar 108013 time into studying good proven moneymaking headlines.

One way of learning how to write killer headlines is to studyrepparttar 108014 masters. Readrepparttar 108015 works ofrepparttar 108016 past greats, such as Claude Hopkins, Robert Collier, John Caples, David Ogilvy, and Eugene Schwartz, among others. There works are available in libraries, used book stores, and in some cases there works have been reprinted and are still available onrepparttar 108017 market.

A second method is to studyrepparttar 108018 headlines inrepparttar 108019 super market tabloids and magazines that you find nearrepparttar 108020 check out counters. Tabloids such as 'The Globe', 'The Star', and 'The National Enquirer' or magazines such as Cosmopolitan, Redbook, Readers Digest, and Vanity Fair.

These publications are placed nearrepparttar 108021 cash registers for a reason. While you are standing in line waiting to check out, you scan their headlines and many people become interested and purchase these publications on impulse. Andrepparttar 108022 sell millions! They have some ofrepparttar 108023 highest circulations of any publications inrepparttar 108024 country.

So, what gets them to sell so well? Certainly notrepparttar 108025 title ofrepparttar 108026 publication! It'srepparttar 108027 headlines. They jump out at you. They get you to stop and look. They arouse your curiosity. Even if you don't buy, I'll bet on more than one occasion you've picked uprepparttar 108028 publication and scanned it for an article mentioned onrepparttar 108029 cover. I know I have.

"Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"

Written by George Dodge

Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many ofrepparttar Super Bowl ads fall in this category. While they are often funny to watch, most people don't remember what companyrepparttar 108008 ad was promoting.

Ted Nicholas tellsrepparttar 108009 story of how a book that he had written was not selling very well. He had titled it, "How Not To Drown In A Sea Of Debt." One day he stopped by a bookstore and looked forrepparttar 108010 book inrepparttar 108011 personal finance and self help sections but could not find it. So he went torepparttar 108012 information counter and asked if they carriedrepparttar 108013 book. He was told yes they had it in stock, and it was located inrepparttar 108014 swimming section!

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