(Making Your Graphics Work For You)It’s no secret that a picture is worth a thousand words or that people really do judge a book by its cover. Effectively using graphic headers, e-covers and background graphics can send your profits soaring. Amateur looking graphics are worse than no graphics at all.
The graphics you use on your website should intensify
screen’s message. Correctly used graphics will activate prospects emotions into a buying mode. This can be effectively accomplished by incorporating a few simple marketing strategies into your graphic designs.
For example, when choosing color of your graphics don’t simply choose your favorite color. Identify your niche market and target color scheme of your graphics to that market. Let’s use a gardening site as an example. You wouldn’t want to use colors like purple, gold or silver, as they aren’t very prevalent in nature. Greens, browns, and orange colors are much better suited to display intent of a gardening site.
Too many graphics can clutter screen and slow time it takes a screen to load. Since smaller graphics download quickly, your graphics should typically be smaller in size. Using too few graphics can cause site to look empty or incomplete. Neither of which sponsor sales. The entire theme of site should come together in a happy medium fostering a smooth flowing effective decision –making process for your prospect.
