Your First Mission Statement

Written by Wild Bill Montgomery


To start building your very first Mission Statement, you will need to answer three questions:

1) Who is your target market?

This identifies your ideal customer group or "Niche".

2) What does your target market want and need?

Here isrepparttar "meat" of your mission statement. This what they want and/or need that you are (hopefully) going to help them get.

3) How can you fulfill these wants and needs?

This specifiesrepparttar 106778 actual product you are providing or services that you perform, and how you will create a benefit fulfillingrepparttar 106779 answers torepparttar 106780 first two questions.

This is most important to remember; when you tell them what you do, say it (or write it) in words they will understand fully. If you have to re-explain to them any part to make them understand what you have already conveyed, you have lost sight of your primary objective.

Remember whom it is you are attempting to serve and explain accordingly. Tell them what they need and how you can supply them with this need. Tell them what you do, not how you do it!

Ask yourself; What adversity do all of your clients face that your service will help them withrepparttar 106781 most. This is your mission!

If you have a pen and paper write these down. Later you can redo this, scrutinizing each word. You must write, rewrite and rewrite again. Sound familiar?

When you're ready, plugrepparttar 106782 answer to these questions into this statement.

I/We provide .....(1)..... inrepparttar 106783 necessity to fulfill ......(2)...... by offering ......(3)......

This will berepparttar 106784 first draft of your Mission Statement.

Don't worry if your first couple of drafts seems a bit weak, they "always" are.

Part 1:

Number 1 above should be easily, answered by you. If not then you need to re-think your whole marketing strategy. You must know whom you are serving, before you can serve them. Another quick note here isrepparttar 106785 too well known word "Niche". Don't try to serve everybody. You need to focus your marketing strategy to one unique target. If others come along that you can serve that are outside of your target group, great! Serve them. But never lose focus ofrepparttar 106786 target market. Think of your market as a beam of light. The widerrepparttar 106787 beam,repparttar 106788 weaker it becomes. Tighten that beam it becomes a laser.

The four sure-fire keys to business success

Written by Benjamin Okeagu


Success comes in a variety of ways. A lucky few, bred withrepparttar proverbial silver spoon in their mouths, have success thrust on them by heritage. The greater majority achieves itrepparttar 106777 old-fashioned way, through "sweat, blood, and tears." Ever noticed something unique aboutrepparttar 106778 latter group? Observe carefully and you'll findrepparttar 106779 following four distinctly defining traits:

Business Ownership: Most successful people have their own businesses. The popular saying that you cannot get rich working for somebody else appears true now more than ever. A recent survey putsrepparttar 106780 proportion of authentic business ownership at only 5%. Granted that entrepreneurial trend is at an unprecedented peak in a generation, but far too many new businesses are ofrepparttar 106781 fleeting kind, andrepparttar 106782 survey refers only to abiding business ownership. With business ownership estimated at only 5%, that means thatrepparttar 106783 rest of us are content with "jobs", faithfully enrichingrepparttar 106784 already bulging coffers of a select few. Consider that factrepparttar 106785 next time you hear howrepparttar 106786 economy is booming, and how many more new jobs it has created. An astounding 95% of us providesrepparttar 106787 impetus for that boom.

They offer a good product/service: Find a need and feel it, and your success is assured. One ofrepparttar 106788 greatest difficulties in starting a business is determining a need to meet. The typical consumer's needs usually involve desired products or services of one form or another. A good product/service is one that is brimming with consumer benefits. The benefits may takerepparttar 106789 form of saving people money and time. Another good set of benefits may be to make people healthy, youthful, and vibrant. It is not hard to think of easy examples that fit any of these categories. Why do you suppose E-commerce has lately soared to incredible heights in such a short time? Because it promises significant savings, andrepparttar 106790 lure of stress-free shopping fromrepparttar 106791 comfort ofrepparttar 106792 prospect's home. What about those ubiquitous nutritional supplements? It too promises something people crave…health, youthfulness, and longevity. The thing to remember here though is that promises alone are not enough. To truly succeed, you must deliver them.

They yearn to help others succeed: Ray Kroc revolutionized this idea and in time others followed. I'm referring torepparttar 106793 idea that success is more quickly attained by helping others succeed. Look around you today, and you'll see a McDonalds on just about every block, because that man hit uponrepparttar 106794 notion of setting up franchises as a way of inviting others to share his good fortune. Notice too, thatrepparttar 106795 businesses that succeedrepparttar 106796 most are those who've embraced aspects, if notrepparttar 106797 whole of Ray's model. I recently read an interview by Tom Moniham (founder of Dominos Pizza) where he credited precisely such a model withrepparttar 106798 bulk of his success. Much contemporary network marketing philosophy is an offspring of this model. My grade school teacher used to say: "One good turn deserves another." The evidence is compelling … successful people have discoveredrepparttar 106799 awesome secret that one good turn does not merely deserve another…it invites another!

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