I read recently that every human thought originates from either love or fear. The more I thought about it,
more true it became. I began to apply it to business - after all, every business success or failure originates ultimately from human thought. This article examines effects that love or fear can have on your e-business - is it love, or is it fear, that dominates way you do business online?If it's fear, you fear you're missing 'one big thing', and so you attempt to try absolutely everything in case that's thing you're missing. You read every email that comes in promising business success, and attempt to follow what they suggest.
The only problem is you are attempting to follow several strategies at once, but there's only one of you and not enough hours in day. You end up barely touching surface of each strategy, and you become disillusioned and despondent. You tell everyone who will listen that everything you have tried simply doesn't work, and that Internet is a money-making myth.
You are constantly fearful of your competition. You worry they are doing more business than you, that their offer is better than yours, that they will drive you out of business. You try to copy them, and emulate their style, but somehow it just doesn't work and your heart isn't in it. You feel like you're always following some way behind, rather than out in front, leading pack.
You have no idea where your sales are coming from, and when you have a couple of 'dry days' with no sales at all, you're panic stricken, and all you can think about is business failure. You've been running your business blind, you have no idea what's been working well and what hasn't, so you have no foundation on which to base your decision making, and no faith that what you are doing is working.
You begin to feel unfulfilled, over-worked, over-stressed, and you can feel yourself burning out. The motivation for your business begins to disappear, and you soon end up with no business.
Instead, if it's love, you concentrate on Strategy A fully, before even considering B or C. You do your homework first - you read all literature, you know it's been very successful for many people, and you believe you can do it too. You studiously, deliberately and methodically follow strategy. Rather than diluting your energy by pouring it into many different moulds, you pour all of it into this one, persistently and with considerable dedication.
