Your Content for Nothing and Your Clicks for Free © 2005, David Westbrook You have permission to publish this article electronically or in print, free of charge, as long as you leave
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The first thing my business consultant (read brother-in-law) asked me, when I told him that I wanted to build a website and put AdSense on it was, "Do you want to build a site to help people or to make money?" After thinking about it for a while I couldn't imagine why I shouldn't do both. Why not a website that helps people and generates money for me? My consultant looked at me like I had taken one too many falls off my bike, which he knew I road primarily to save on cost of gas, but he proceeded forward.
"Okay, well what will your site be on?" He encouraged me to think about things in which I was an expert. That wasn't too tough. I've spent five years helping people in crisis find drug addiction treatment. "How about if I help people understand drug addiction treatment." Now he was sure I had taken too many falls, and that they had all been while riding without a helmet. More out of pity than duty, he showed me how to use Overture's bid tool. We put in drug addiction treatment and found that top bid was for $100.00 "www.customtreatmentprograms.com (Advertiser's Max Bid: $100.00)". My consultant's mouth dropped to floor. "Is that good?" I asked. He just shook his head, probably wondering why his sister had ever married such a dope.
I quickly learned that challenge was going to be content. I could only write so much of it myself, and when he told me that I needed to try and build up to 500 pages - I almost lost interest. He explained about free articles and showed me where to find them, but there was hardly anything related to subject in archives. He suggested that I write what I could and consider getting some professional help. Of course, he explained that everything I paid for meant less net profit.
