Your Business Has An Unlisted Telephone Number??

Written by Jill St Claire, President - JSC Marketing, LLC

Would you?

1. Have an unlisted business telephone number?

2. Pay for a storefront sign and never hang it up?

3. Pay to have a print ad designed and never run it?

Then why would you . . . Invest in developing a website that your prospects can't find?

What, exactly, IS Search Engine Optimization anyway? To understand why search engine positioning is so imperative, you must first understandrepparttar concept of a search engine. There are over 5 billion documents onrepparttar 128080 World Wide Web today. You use search engines such as MSN, Google, or Alta Vista to help sift through this gigantic collection of documents to findrepparttar 128081 specific information you need.

An Internet surfer will likely choose one of 3 routes to get to your Web site:

1) The Internet surfer typesrepparttar 128082 entire URL intorepparttar 128083 command line of their browser. This option requires that your URL is already well known. (Andrepparttar 128084 URL should also be easy to spell!)

2) The Internet surfer clicks on an advertisement or link that sends him/her to your Web site.

3) The Internet surfer locates you by typing certain keywords or your company name into a search engine. Internet surfers typically go to their favorite search engine, type in words that pertain to what they are looking for, and wait forrepparttar 128085 search engine to return its results in a list format. This is easy and effective.

To give you an example: go ahead and search for "women's shoes" on Google. This search will return thousands of Web sites!

No Internet surfer will scroll through thousands of results! Instead, they are going to pick fromrepparttar 128086 links that are closer torepparttar 128087 top ofrepparttar 128088 search. So it would stand to reason thatrepparttar 128089 Web sites that will do well on search engines are those that rank inrepparttar 128090 top 30, and better yet,repparttar 128091 top 10, forrepparttar 128092 keyword phrases that have been selected for their site.

Search engine optimization isrepparttar 128093 way to go if you are looking to INCREASE TARGETED TRAFFIC to your site while complementing and improving your more traditional marketing and advertising efforts. Search engines work better for promoting your site for a number of reasons.

A top search engine ranking often translates into hundreds and even thousands of new qualified visitors each month. It is reasonable to anticipate a steady stream of qualified traffic when your Web site achieves continuous top rankings on multiple search engines.

When an Internet surfer types a keyword into a search engine, they have already identifiedrepparttar 128094 product or service they need more information about. The search reflects a definite level of interest by a potential buyer.

Search engines arerepparttar 128095 most important tools for locating companies and their products onrepparttar 128096 Internet. Over half of all Internet users searchrepparttar 128097 Web every day, and searching isrepparttar 128098 second most popular Internet activity. (Email is # 1!)

NOW let's focus on why your Web site doesn't get noticed byrepparttar 128099 Search Engines.

While having a quality website with a good design and good content is key, it is not enough to get your site noticed by a search engine. There are many factors that can hurt your site's search engine placement. Let's take a look at some of them:

SERVER DOWN Search engines don't notify you before they visit your site; they simply sendrepparttar 128100 spider. If your server goes down or your web host is providing you with unreliable service this can have an impact on whether your site gets spidered or not. Imagine ifrepparttar 128101 search engine spider came while you were experiencing downtime. Your web host should be able to provide you with information on their server downtime.

DYNAMIC CONTENT A trend in e-commerce today is to use programs like Cold Fusion to generate dynamic pages. These pages are generated based on a database containing information pertinent torepparttar 128102 visitor's particular interests. Webmasters love these types of pages because they don't have to maintain them. The pages appear only inrepparttar 128103 visitor's browser and then vanish whenrepparttar 128104 visitor is done with them. Sounds nifty doesn't it? The catch is that most search engine robots can only index static pages. If you want to generate traffic for your site, make sure you have pagesrepparttar 128105 robots can read.

SPAMMING WEB HOSTS Another possible problem could be your IP address. You may share a web host and IP address with sites known for spamming. There are some search engines that block sites hosted by free website providers because of spam problems. If your web host also accepts adult-oriented web sites this can cause problems for you as well since Adult sites tend to berepparttar 128106 worst spam offenders. If your web host provides hosting for adults sites their IP may be blocked, preventing your site from getting placement. Your web hosting company should be able to tell you if they host adult sites or not.

SPLASH / FLASH PAGES While splash/flash pages can be very nice and aesthetically pleasing torepparttar 128107 eye, they are not very helpful when trying to place your site with search engines. Because splash pages are heavy with graphics but light on content they are difficult for search engines to spider. Search engine spiders are looking for links and content to evaluate. If your homepage is a splash page with no content you are basically tellingrepparttar 128108 search engines that there is nothing to see on your site.

FRAMES Search engines don't really know what to make of frames. If your site uses frames it is a likely cause of you not getting placed. Search engine spiders can only see top-level frame code. Unless you include links inside your NOFRAMES tagrepparttar 128109 spider will leave your site without indexing it.

TIME You may have to wait months for a spider to visit your site. Additionally, just because you get spidered doesn't mean you get immediately listed. There is a holding period from a few days to several weeks before their database is updated. Keep in mind that in addition torepparttar 128110 new sites being submitted andrepparttar 128111 old sites being resubmitted each day, there is also a huge backlog of sites waiting to be spidered as well.

What Are Advertising Pages?

Advertising pages are individual Web pages that attract a search engine for one individual keyword or keyword phrase. These pages are designed using a computer-generated analysis to conform torepparttar 128112 ranking criteria ofrepparttar 128113 top search engines.

The goal of building Advertising Pages is to get your Web site noticed by major search engines. Let's face it; every person who visits your Web site is not necessarily going to be a return visitor! The best way to handle this issue is to make sure you generate a steady stream of unique new traffic to your Web site. Being found throughrepparttar 128114 major search engines is a necessity for your success onrepparttar 128115 Internet!

Blog Search Engine Increases Searches By 10% - Here's How!

Written by Loren Baker

The Blog Search Engine, a search engine for blog entry results, has recently announced that it has increased blog searches by over 10% withrepparttar implementation of a new Blog Search Toolbar powered by EffectiveBrand. Search toolbars allow users to employ search engines from within their browsers without going torepparttar 128079 particular search sites themselves. However, many people do not want to perpetually use conglomerate search toolbars, such as Google or Yahoo, but would instead prefer to find news or stories related to their personal interests. Blog Search Engine has capitalized on this need by developing their Blog Search Toolbar.

Blog Search Engine says their Blog Search Toolbar has attributed to a jump in searches. “Using EffectiveBrand, we created our toolbar in less than 10 minutes, placed an image and link to download it on our site and then downloads started almost instantaneously,” said Loren Baker ofrepparttar 128080 Blog Search Engine. “Since distributing over 700 Blog Search toolbars to our users, we have seen an increase of over 10% in total searches, more traffic and branding, and an increase in overall revenue.”

With an increase of over 10% of searches done viarepparttar 128081 Blog Search Engine, this does not take into account searches done directly onrepparttar 128082 site afterrepparttar 128083 user has done their initial search usingrepparttar 128084 toolbar. With jumps in searches also come increased, loyal and repeating traffic, which can be something that is difficult to build online and usually is only done via email subscription services.

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