By Barrett Niehus http://www.freetrainer.com

Arguably, most effective logo or brand name ever created is that of Harley Davidson eagle and logo. If you don't believe me, just name another corporate logo that is routinely tattooed on a willing participant's body. How many people across planet have voluntarily become a walking billboard for Harley Davidson Motorcycle Corporation? How was this brand recognition and dedication created? Effective brand marketing, proper positioning within a market, and selling to markets most fundamental wants. What lessons can be learned from Harley Davidson's marketing strategy? The answer is all of them.

Your corporate brand and associated logo present fundamental essence of your company. It is your name and logo that people recognize. Your logo is a symbol of your company, and it is constant promotion of this symbol that creates recognition in your customer's mind. Therefore, always make sure your logo adequately represents your company, and always include your logo on your correspondence, and marketing material.

From buying expensive solo ads to placing free classifieds in ezines past three years, you can be assured of my qualifications to write this article. I'm a Guru aren't I ? :-)

1. I Place most ezine ads in an ezine that is not delivered regularly on schedule. People love surprises and it's a real surprise if this ezine arrives on schedule. (I bet on a high number of subs, here)

2. I just Love to put ezine ads in an ezine classified section, where it is competing with dozens of other ads. If I do get a clickthrough this means my dollar sign characters stood out above rest.

3. I Don't bother to spell check my ad copy. That misspelled word is sure to get noticed, and that's what it is all about, Right ?

4. My personal favorite is choosing an ezine whose publisher uses an FFA site to build his subscriber list. I can bet on sub list being huge and also have a broader audience to choose from.

5. I Always use same affiliate ads that come standard with program. These ads are all written by professional copy writers, so they are nothing short of pure magic for a guaranteed click.

6. Why would I waste time subscribing to an ezine before buying a top spot ad. There's more important things to spend my time on. ( Hey ! Honey, what time does game start tonight ?)