Your Book is a Business

Written by Dr. Jamie Fettig

Think like a businessperson, not an author.

Oncerepparttar final draft is written, you're no longer an author. You're an entrepreneur with a product to sell, and it's critical that you start thinking that way. Instead of spending your time on editing and proofreading, you've got to invest your time in marketing activities. That means findingrepparttar 108344 answers to three critical questions:

a.Who is your audience? b.What will compel them to buy your book? c.What methods should you use to reach them?

At this stage, you need to think about capturing leads, producing sales material, getting testimonials and positive reviews, and arranging publicity events. Your focus should be on allrepparttar 108345 ways you can create awareness of your book.

The best way to get started in thinking like a businessperson is after your final draft is done but before you go to print, sit down and write outrepparttar 108346 answers to these questions:

·What is my marketing budget? ·What resources do I have in place already? ·What people do I know who can help me? ·What are my sales goals forrepparttar 108347 year?

Keep your expectations realistic.

The average self-published book sells only about 3,000 copies, andrepparttar 108348 average book issued by a publisher sells only a few thousand more. For every bestseller, there are hundreds of books that sell moderately and disappear. So you've got to keep your expectations realistic, or you'll set yourself up to get discouraged and quit trying to market your book.

Rather than worry aboutrepparttar 108349 overall number of copies sold, I recommend that people set their goals, especially for a first book, this way:

a.Monetary goals. For most authors, selling enough copies to break even is a very worthwhile goal. If you can do that, you've done great! b.Career goals. Your book might give a big boost to your speaking career, medical practice or other endeavor. c.Publicity goals. Your book could position you as an expert in your field, so that you get invited on radio programs, TV, speaking engagements, etc. d.Publishing goals. Maybe your book will be noticed by a publisher who wants to re-release it, or you are offered a chance to write future books. e.Networking goals. You meet agents, designers, journalists and others who could be wonderful contacts forrepparttar 108350 future.

Your Book and a Great Website

Written by Dr. Jamie Fettig

Build a great Website. I can't state this often enough or strongly enough: you must have an attractive, easy to use Website that lets your visitors do four things:

a.Buy your book. b.Register and download sample chapters or get your e-newsletter. c.E-mail friends about your book. d.Find out more about you.

Your Website should be ground zero for your book business,repparttar place where everyone comes to buy copies, give you their contact information, communicate with you about media interviews or bulk orders, and just learn about your book and why they should buy it. It'srepparttar 108343 single most important aspect of your marketing plan.

Notice that I said, "great" Website. There are thousands of new books coming out every month, and many of them are amateurish at best. Having a sloppy, clunky, poorly written Website only makes your book look like one of those amateur-hour productions. Investrepparttar 108344 money in a professional Web developer, someone who can design a classy, beautiful site, build your e-commerce system and give yourepparttar 108345 means to easily update your site's content at any time.

Good sites all makerepparttar 108346 books and their authors appear professional, legitimate, and smart. They're inviting information centers for people to come to and spend time getting to know both book and writer.

You should have your Website up and running before you begin any PR or sales activities, probably at least two months before your book hitsrepparttar 108347 streets. Talk to several Web designers or get a referral from someone you trust. In any case, make sure your site has at least these features:

·E-commerce so people can buy your book. (a great place –- ·A registration page that asks visitors to give you their contact information before they can download a sample chapter or get your e-newsletter. ·A media section where members ofrepparttar 108348 press can download your press kit as a PDF, read other media coverage, and contact you for interviews. ·A contact page with all your contact information. ·A bio page with your personal story. ·A function that allows visitors to e-mail their friends from your site.

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