Your Book Marketing Plan - Winning Strategies and Tips

Written by Ink Tree Ltd.

Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds. 

A good starting point is to break your plan up into major categories. From there, you can further define and set up strategies for each area of your book marketing plan.

The first thing that comes to mind for most authors and self publishers is book store sales. Makes sense doesn't it? That's where people buy books don't they? It's true that making your book available torepparttar general public through bookstores is a very vital component of your marketing plan.

However, it is just that -- one single component of your plan. There are many elements that will make up your book marketing plan and arranging to have your book available in bookstores is just one of them. Let's call that component #1:

Book Marketing Plan Component #1

Making Books Available in Bookstores

Now, it's one thing to secure placement for your book onrepparttar 105767 bookstore shelves, but now how are people going to know it's there? Customers can't (and won't) buy something they've never heard of. This is whererepparttar 105768 publicity component of your Book Marketing Plan comes into play. Setting up and ongoing publicity campaign isrepparttar 105769 number one way to drive customers torepparttar 105770 bookstore to buy your book. We'll call this component #2:

Self it better?

Written by Steven Jackson

When you're known as a writer only to family, friends and a handful of people around town is it wise to wait for traditional publishing companies to bite on your literary work?

If so you will wait a very long time unless you are a celebrity or high profile.

Very few unknown writers get picked up by traditional publishing companies.

They have been fortunate to know a friend whose friend's cousin's brother is a literary agent in another state.

Then they hope and pray this agent actually takes time to read their manuscript and shop it to publishing companies along withrepparttar other 97 great manuscripts he has in his briefcase.

Keep in mind thousands of manuscripts are registered torepparttar 105766 Library of Congress each year. Writers who submit material think their work isrepparttar 105767 best.

O.k. let's say your material is picked up by a big publishing company. If they don't likerepparttar 105768 format,repparttar 105769 title,repparttar 105770 characters you worked so hard to create or anything to do withrepparttar 105771 story line, they will want it changed

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