Your Assumptions About Job Descriptions Can Harm You

Written by Susan Dunn, Marketing Coach


One ofrepparttar worst things you can do is get in a “box” and this applies to job descriptions—or rather, what you assume someone else is capable of doing because of your misconceptions about their job description. Compounding this isrepparttar 106125 current thrust toward “niches.”

BROADEN YOUR THINKING: YOU MIGHT MISS SOMETHING

When I’m marketing for clients, I work in a quality network. The person I turn to for web design is Nancy Fenn (http://www.geocities.com/idesignwebpages). She is also an Intuition Coach (www.bemyguide.net). She refers clients to me forrepparttar 106126 overall marketing strategy and management, and I dorepparttar 106127 ezines. I refer my marketing clients back to her for web design because I don’t know anyone who does better work.

Recently, in working with one of Nancy’s referrals, we talked about how excellent Nancy was at web design, andrepparttar 106128 client, who had initially gone to Nancy for personal life coaching, said to me, “Nancy has many hidden talents.”

Nails onrepparttar 106129 blackboard here!

IS THIS A HIDDEN TALENT: YOU BE THE JUDGE

Here’s an example of Nancy’s work: http://www.thecoachingmuse.com. I don’t see anything “hidden” about Nancy’s web design talents, do you?

If you can’t seerepparttar 106130 thread that would make someone both an excellent coach and an excellent web designer, I can supply it, but I want you to realize it’s always there.

Most people who are entrepreneurs are multi-talented. Be willing to accept this and make use of it. Corporations and businesses ‘pigeonhole’ people. A person working on their own is free to soar, and most do!

THE THREAD, THE CONNECTION

The thread is Nancy’s intuition. This allows her to coach well, and also to ‘get’repparttar 106131 person and put this across onrepparttar 106132 Internet which is, after all,repparttar 106133 essence of branding.

We have been trained to make fun of “the bait shop and beauty shop” approach. Why, I don’t know, but it’s time to let it go and move on.

For many years here in San Antonio there was a store that sold firearms and liquor—scary thought, isn’t it? However it’s a natural connection andrepparttar 106134 store did well. Furthermore, it sat in our premier shopping center, right besiderepparttar 106135 designer clothing store. (Now where might you park your husband while you buy your $500 dress?)

You seerepparttar 106136 “bait shop and beauty parlor” in small towns. Small towns are close torepparttar 106137 people who live in them. Our big chains are finally getting in to this concept – why should you NOT be able to dorepparttar 106138 family grocery shopping when you’re out looking for a new set of sheets or a dress for your daughter? What took so long?

The Mathematecal Formula For Making Money: How To Apply Its Leverage To Increase Yor Profits Exponentially.

Written by Angelo Ioanides


No matter what markets you serve; what products you sell; or what marketing tools you use, in business there's one truth you cannot escape.

Embrace this truth and profits will flood your business.

Disregard this truth and financial-cancer will eat you.

What is this truth?

Quite simply,repparttar size and speed of your entrepreneurial success is directly proportional to your understanding of The Mathematical Formula For Making Money.

Despite serving asrepparttar 106124 corner stone of every single commercial success sincerepparttar 106125 dawn of commerce most businesses neglect its power. Being so familiar withrepparttar 106126 diluted version ofrepparttar 106127 formula these businesses overlookrepparttar 106128 enormous profit-potential held within. Mindful of this blind-spot, let's now take a close look atrepparttar 106129 Mathematical Formula For Making Money: Leads x Conversion Rate = Customers Customers x Average Dollar Sale x Sales Per Customer = Gross Profits Gross Profits x Profit Margin = Net Profits Please pay close attention to what I am about to tell you: your number of customers; your gross profits; and your net profits are **the least important** figures in this formula. Why? Because they merely represent outcomes. They tell you how good or bad you're doing without telling you why. And without knowing why you're doing so well (or so bad) you are in no position to fixrepparttar 106130 cause with speed and accuracy. All you can do is guess and implement random strategies inrepparttar 106131 hope that one day your results will improve. The real power of this formula is stored withinrepparttar 106132 five highlighted variables (a.k.a. levers). Quite literally, when you apply these levers to your business your profits will increase exponentially. Allow me to demonstrate. Assume forrepparttar 106133 moment that your business currently operates under these circumstances: Leads Per Annum = 10,000 Conversion Rate = 0.1 (10%) Av. Dollar Sale = $50 Sales Per Customer = 2 Per Annum Profit Margin = 0.2 (20%) Plugging these intorepparttar 106134 formula gives you a net profit of $20,000 per annum. Let's now demonstraterepparttar 106135 impact of improving progressively more levers without increasing your overall effort: Case #1: Improve leads by 100% Net profit = $40,000

Increase in Profit(%) = $20,000 (100%)

Effort(%) = 100% Profit to Effort ratio = 1:1

I.e. for every % increase in effort you getrepparttar 106136 same % increase in profit. Case #2: Improve leads and conversion rate by 50% each.

Net profit = $40,000

Increase in Profit(%) = $25,000 (125%)

Effort(%) = 100% Profit to Effort ratio = 1.25:1

I.e. for every % increase in effort you get a 1.25 % increase in profit. Case #3: Improve leads, conversion rate and average dollar sale by 33% each. Net profit = $47,052

Increase in Profit(%) = $27,052 (135%)

Effort(%) = 100% Profit to Effort ratio = 1.35:1

I.e. for every % increase in effort you get a 1.35% increase in profit. Case#4: Improve all levers except profit margin by 25% each. Net profit = $48,828

Increase in Profit(%) = $28,828 (144%)

Effort(%) = 100% Profit to Effort ratio = 1.44:1

I.e. for every % increase in effort you a 1.44 % increase in profit. Case #5: Improve all five levers by 20% each. Net profit = $49,766

Increase in Profit(%) = $29,766 (149%)

Effort(%) = 100% Profit to Effort ratio = 1.49:1

Cont'd on page 2 ==>
 
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