ACTIVE AFFILIATES are those who sign up under you for free, then upgrade to being a paid affiliate. Those who sign up but don’t upgrade within first 72 hours are called inactive affiliates and who are unlikely to ever upgrade.These are people you DON’T invest a lot of time on. You can send them out your monthly ezine but that’s as far as invested time should go.
Those who have paid to upgrade from free or just looking stage are ones you should have regular contact in.
When I mention contact, I don’t mean contact to sell more things to them, but to offer support, advise, training etc. because these are ones that will follow you to ends of earth if you ask them to, if you treat them right.
Over past 12 months I have been testing various options and theories of Affiliates who sign up for free and then become paid upgrade affiliates.
My findings although not scientific by any means has shown me that in order for ACTIVE AFFILIATES to create direct sales, they must have right affiliate program to promote.
I’ve explained previously that a great affiliate program is one that is an absolute necessity, a program that will force buyer to have to start over again if they left your services i.e. web hosting, autoresponders.
According to search engines there are over 2 million Affiliate Programs for web hosting and over 1 Million for autoresponder affiliate programs. What about domain name affiliate programs, can you think of any others…I’m sure you can! Think necessity.
My findings also identified that a great affiliate program MUST be free to join. This gives prospective buyer opportunity to test-drive product before they buy.