Your Ads: If They Ain't Broke Dont Fix-Em

Written by Robert Wardrick

The talk in online business circles is "Marketing with Classified Ads."

I for one try not to re-inventrepparttar wheel, but rather learn fromrepparttar 101098 experiences of others.

--First Things First--

Creating and Implementing Ads

One ofrepparttar 101099 best ways to write effective "Ad Copy" is to read ads by competitors. What is it that grabs your attention:

- The Headline?

- The Body?

- The Closing P.S. Etc?

Does your Headline convey benefits? * Improve health

* Increase profits * More leisure time

Does your Body copy speak to your niche target?

+ Men? Women? Teens?

Does your Closing call-for-action?

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Press Releases vs. Advertising Or How To Get Free Publicity for Your Business

Written by Robert Wardrick

Free publicity about your business is more valuablerepparttar paid advertising.

How do you get free publicity? Use press releases.

"First Things First"

(a) Make your press releases news NOT advertising.

A sample news item could be your business sponsoring a community program, offering a free service or introduce a unique product.

(b) Researchrepparttar 101097 Media

Read several back issues ofrepparttar 101098 publications you plan to send your releases, most are niche-oriented and only acceptable submissions of interest their readership. (c) Keep Your News Story Current.

Writing about past or far future events can lower your chances of publication. If your news is time-sensitive includerepparttar 101099 words "For Immediate Release" in your press release.

(d) Use a proper news release format.

SAMPLE Format: -------------------------------------------------------------

Press Release

Contact: Your Name Tel: (000)000-0000 Fax: (000)000-0000

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