I for one try not to re-invent wheel, but rather learn from experiences of others.

--First Things First--

Creating and Implementing Ads

One of best ways to write effective "Ad Copy" is to read ads by competitors. What is it that grabs your attention:

- The Headline?

- The Body?

- The Closing P.S. Etc?

Does your Headline convey benefits? * Improve health

* Increase profits * More leisure time

Does your Body copy speak to your niche target?

+ Men? Women? Teens?

Does your Closing call-for-action?

How do you get free publicity? Use press releases.

"First Things First"

(a) Make your press releases news NOT advertising.

A sample news item could be your business sponsoring a community program, offering a free service or introduce a unique product.

(b) Research Media

Read several back issues of publications you plan to send your releases, most are niche-oriented and only acceptable submissions of interest their readership. (c) Keep Your News Story Current.

Writing about past or far future events can lower your chances of publication. If your news is time-sensitive include words "For Immediate Release" in your press release.

(d) Use a proper news release format.

SAMPLE Format: -------------------------------------------------------------

Press Release