Copyright © Marion Stearns - All Rights Reserved http://www.admistress.com/column ====================
E-mail addresses are absolutely
'FUEL' for ALL of your list building and sales potential, especially for E-Zines. Without a growing list, which is a consistently fueled list of responsive readers, your list can't make a positive impact on your business sales. Are you trying to sell with a dull and non-responsive small list?
There are steps that you can take to maximize
size of your subscriber lists. Most old methods can be time consuming and not productive. Some of them simply aren't worth
time invested in implementing them.
What CAN Help? Co-registration Works
There are a few solid ways to build a list in record time. Growing your list should be your FIRST and TOP priority. Numbers always count in sales. The larger your list is,
more people you can sell to. Smart list builders know that a thriving and growing list has a better chance of generating profits. Like a gardener, we must plant and fertilize to harvest a cash crop.
To ALL Sellers => The LIST is
Life of Sales!
One of
biggest obstacles to making money on
net is building a "rocking" subscriber list. Calling yourself a business is very easy, but getting people to sign up, join you and stay with you, is difficult. Your house list will always be
guts of your online sales efforts.
As far as e-publishing goes, ezine publishing is not rocket science. There are a number of publications telling you how you can do it. There are hands-on classes that can teach you
publishing ropes.
The sad part is until recently, no one would tell you how to grow your list after it started, except those who offer a hands-on experience to teach people how to set
list up, then help you start it before launch! Yes, this is available. It seems to be a well guarded secret but it works because
black holes of list building, are addressed before you even launch.
What happened to YOU when you swore that you would grow your list, years ago? You probably never have a clue about how to grow and fertilize your list. I'd guess that as a newbie
few people you did ask, didn't have much advice for you, besides ad swaps, which still suck up valuable sales time.