Copyright © 2004 Arun Pal SinghAre you aware of
reason why most people fail in their online ventures? It is because most of them don’t know and more importantly are reluctant to command language and gadgets of web. Put it simply, they are uncomfortable with technology internet uses.
Just floating a website and starting a business is not enough. This is crucial first step, no doubt. One has to work further on his business to succeed. The lack of web knowledge might prove to be a handicap.
Please allow me to be clear. Let me be heard loudly and oppose those who say opposite. To succeed online one must equip himself with technical know-how.
If one does not know technological part experts can be hired but they come at a price which is almost always unaffordable by a starter of small business. So this choice is always out. There is no other option left than to know how to do it yourself. Earlier you realize it better it would be.
When I started my online home based business I was a novice on net. Plethora of new terms like HTML, FTP, POP3, email aliases, bandwidth, cgi, php etc. etc. etc. did not make any sense at all.
I tried working by approximation but that made me uncomfortable. I could not make small change in my site that I always wanted to. Every now and then a new or old term would appear again and I was left in a state of confusion.
Because I was uncomfortable I could not concentrate on my business. I could not focus where I should have been. Lack of vocabulary and technical knowledge always held me back. I was a businessman who was not confident of what he was doing. I kept incurring losses until my slumber was broken.
Then I realized I got to learn my basics. I could not always bother others about “how to do this and how could I do that”. Even if somebody is kind enough to reply, fear of unknown always diminishes confidence to take bold step.
