You Too Can Have an Amazing WebsiteWritten by Cal Hyslop
It is a well-known fact that a successful business depends greatly on how it is marketed. With an ever increasing dependence on web, use of a professional website is not only a necessity, but a priority. Although it is a common thought that only large businesses can have top-notch websites, with tools available today what seemed impractical can now be a reality. Best of all, designing an extraordinary website can be done without hiring expensive web developers to create your site from scratch. Usually first comment I get from my customers is, “I have idea, but not tools.” In this article, I will recommend which tools are most helpful and where to find these tools so that you too can have an amazing website. So you say, “I have idea, but not tools. What are these tools and where do I get them?” Let me answer that question with a question. Have you ever heard of web site templates? If not, they’re your answer to a professional website at a very reasonable price, usually around $60 to $70. A website template is a ready-made website design created for you to use as foundation for quick and high-quality web development. There are thousands of templates available online so you are virtually guaranteed to find something that suits your design and format needs. It can be as easy as simply adding your text to template or rearranging photos along with your text to produce outcome you have been searching for. Finding web site templates is easy, but be aware of differences in template providers you will come across. Performing a Google or Yahoo search with phrase “web site templates” will yield several vendor choices and not all of them offer quality you demand. They all promise best templates around, but that is obviously not case. So, how do you find right template vendor? First, visit some of sites you come across and examine their templates. You will know you are on right track if you answer “Yes” to question, “Am I impressed with these templates?” Always trust your taste. Next, explore how many templates vendor offers and how often their database is updated. As a rule of thumb, more they have better they are. This helps assure you that your choice will be more unique than otherwise. If you choose a template from a vendor who only offers a few select quality templates then chances are that a great deal of other customers have chosen that same template. You certainly don’t want a website that is practically identical to dozens of others online. You will also want a vendor who updates their site on a regular basis. Weekly updates are good, but daily updates are even better. This guarantees that they will have fresh templates on a regular basis for you to choose from.
| | Testament to TestimonialsWritten by Cal Hyslop
Should You Use Testimonials on Your Website? Author: Cal HyslopWe have all seen websites showcasing their testimonials either spread strategically throughout site or all together on their own glorious page. They’re there with intent of leading us toward that high dollar purchase or convincing us of something’s legitimacy. Sometimes we read them and sometimes we won’t. Sometimes we believe them and sometimes we don’t. Well, are they really worth all time and effort? The quick answer: Only if you do it right. When done correctly, testimonials can really serve you in establishing your site’s credibility. Testimonials give you an opportunity to back up your claims. Believe it or not, as soon as someone visits your site you have immediately begun a relationship with that person. Your site will be one of determining factors in solidifying that relationship and your testimonials can be a key component in building their trust. When done improperly, you might actually drive people away from you and what you have to offer. If your testimonials aren’t believable and honest then you probably don’t want them posted in first place. Here are a few guidelines to follow if you decide to use testimonials on your website. 1.Testimonials Should be Brief. You want your reader to get point quickly and read entire quote. You might have a great testimonial, but it is a page long. The odds of someone reading it in its entirety are pretty small. A good idea would be to break it up into sections. 2.Don’t Fake It. Your testimonials should be believable and best way to assure yourself of that is not to make them up your self or have someone else do it for you. Honesty is always best policy. Phony testimonials will ruin your credibility immediately. Say “adios” to your customers if you want to fake it.
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