But there's another side to art of marketing and promotion that's just as important, maybe even more important.

In words of Kenny Rogers "You have to know when to hold them, know when to fold them."

Marketing is a percentage game.

Burn that rule into your brain and you'll save yourself a lot of headaches.

An article I read by Robert Blackman put it this way:

1) You can't say anything RIGHT to WRONG person. 2) You can't say anything WRONG to RIGHT person.

There are times I'll send my follow up letters to every lead for a week and not get a sign up.

Dumb question, isn't it?

Have you ever thought about how many ways you can use informative articles to increase your traffic? A good article can get you a lot of mileage.

Put together a collection of articles and you've got a method to draw traffic to your site for months, even years.

Most marketers think of using articles as content on their site and for submission to ezines.

That is truly only tip of iceberg. Although you'll draw traffic if you stopped there, you're using less than half power of good content.

Submitting articles to ezines will bring a short rapid boost in your traffic, but that's just a short term solution. Stop submitting new articles and your traffic slowly begins to decline.

So how to you take advantage of long term pulling power of your articles?

There are four simple steps you can take that will have your articles driving new visitors to your site for months, even years.