So you are still stricken with fear at
thought of sending an email, posting a website or downloading...well, anything. It doesn't mean you can't successfully market your business.Not everybody is glued to net, popular as that myth may be. There are still plenty of us willing to dirty our hands picking up a non-virtual flyer or flipping through a non-virtual newspaper. We leave our houses and drive cars or walk, reading non-virtual signs and advertisements.
Maybe it was pile of science fiction books you read as a kid that made you shun a future filled with diabolical gadgets and gizmos. Maybe your computer lab teacher didn't love you enough. Maybe you are simply kind of person who wants to keep life as uncomplicated as possible.
Whatever reason for your tech-phobia, there is still plenty of time for you old dogs to learn some new tricks. Meanwhile, you'll have to do some marketing old-fashioned way.
There are a gazillion ways to market absolutely free of technology. You see them everywhere you go, in your non-virtual world.
*Flyers, super cheap, super effective--Flyers are one of oldest forms of marketing. Samuel Adams alerted Patriots to Boston Tea Party with flyers, and we all know how effective that was.
Your flyers probably won't make history, but they will get you noticed. One thing I love about flyers is that they give me something to look at when I am waiting in a cafe or lobby.
I also love that flyers are tangible, an attribute that most low-techies appreciate. I can tear off those little phone number slips at bottom and take them with me.
Flyers also provide a venue for human interaction, another thing we low-techies are partial to. Hand people flyers on street and they can ask you questions directly. That gives you an opportunity to sell them on your product or service, right then and there.
When designing layout of your flyer, put a bold, black headline at top that shouts your most important benefit. Use light colored paper. Dark colors tend to make your text difficult to read. Use 14 point type or larger to ensure people don't have to squint to read your flyer.
*Effective Billboards--Cruising down road, People are usually doing anything but paying careful attention to their driving. That is why billboards are such an effective way of reaching potential customers.
Billboards are a great way to target certain routes to work, residential communities, and vacationers on travel routes. Next time you drive to Las Vegas or Reno, notice number of billboards along route. On a long, straight stretch of highway, drivers have nothing else to look at but your billboard.
