You Don’t Have to be to Achieve 12% Conversion Rates!

Written by Eric Graham

That’s right. According to a recent study by Nielsen/NetRatings, converts 12.8% of its visitors into sales.

Do you know how they do it? (I do…)

I’m about to let you in on a little secret that 99% of online marketers (even most ofrepparttar so called “experts”) don’t seem to understand…

The smartest, most successful online marketers and businesses invest as much time and money into improving conversion rates as they do in building traffic.

Now that you know this “secret”, ask yourself:

“Do I spend more time and money building traffic than I do improving my website’s conversion rates?”

If you are like most online marketers, I’ll bet you answered “yes” to that question.

Why do companies like invest so much time, effort and money into improving conversion rates?

It’s simple… They know that even small improvements in your conversion rates can produce huge impacts on your bottom line.

Often, boosting conversion rates by even 1% can double or triplerepparttar 149181 effectiveness and profitability of your traffic building efforts.

Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And it's not him!)

Written by Eric Graham

Let me share with you a secret that most marketing experts and consultants don’t want you to know… (many of them don’t even understand this secret themselves.)

The secret is… There is only one true expert who can show you how to drastically improverepparttar effectiveness of your website and your marketing. With dozens of so-called guru’s, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham… No, no… just kidding…

The only “experts” that you should listen to and trust are your visitors. The visitors that come to your website or view your ads arerepparttar 149180 only true experts. They will share their expert opinions with you byrepparttar 149181 actions they take while on your website.

Not sure what headline to use atrepparttar 149182 top of your page… You have a couple of options:

Pay an “expert” consultant like me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour.


“Ask” your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with their credit cards… The one that converts to sales best wins!

Trying to figure out how much to charge for you new ebook? You can hire an expert… I can talk to you all day about advanced pricing theory and explain to you how prices with a “7” in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis ofrepparttar 149183 price points of competing/similar products…


Simply test 3 or 4 different prices to see which one is most profitable. Oftenrepparttar 149184 greater perceived value of a higher price actually converts better than a lower price. But you won’t know if that’s true for your product and your visitors until you test it. Again your visitors will teach you more about pricing than any consultant ever could. You just need to “ask” these experts by testing.

If done properly,repparttar 149185 questions you can get your “visitor experts” to answer about your website by simply testing, is endless.

Now, don’t get me wrong, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-)

But what you need to understand here is thatrepparttar 149186 best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of “best practices”. So, by hiring someone who has been inrepparttar 149187 trenches you can save time and money inrepparttar 149188 long run.

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