You DO Have an Email List Don't You

Written by Robin Henry

No matter what type of business you operate, you need an email list. Not just any list, preferably an opt-in list. If it's a double-opt-in list, it's even better. Why?

Because your list keeps you in touch with your clients and prospects; it develops a relationship of trust; people buy from people they trust; and finally, it's a very cost effective way of marketing.

Take this example of a hairdressing business with a proprietor we'll call Sophie. Sophie obtainsrepparttar email addresses of her clients in her database along with details ofrepparttar 136931 types of services they generally require eg, perm, haircut, shampoo etc.

She and her team knowrepparttar 136932 periods between services so, when clients are due for another hairdo, she sends them an email reminder suggesting they ring a day or two in advance to ensure a booking. Clients respond.

Occasionally, she has a low demand day. Her paid staff is going to stand around without a full day of work.

Sophie goes through her database and finds several clients who would normally require a new hair job around about that time. She sends them a short email offering several booking times and a small discount if they accept.

Bingo! Instead of four hours without bookings, she now has three hours taken up.

GLBA: Raising Email Security Awareness

Written by CipherTrust

Corporations are underrepparttar gun to protect financial information and consumers are watching!

Just a few weeks ago, one ofrepparttar 135969 world’s largest banks announced that it had lost computer data containingrepparttar 135970 personal information of an estimated 1.2 million federal employees, including some members ofrepparttar 135971 U.S. Senate. The missing information includes Social Security numbers and account data for government employees who userepparttar 135972 bank’s charge cards for travel and expenses. Inrepparttar 135973 aftermath of these revelations,repparttar 135974 ability of banks and other financial institutions to safeguard our personal information has been called into question by consumers and government alike. Predictably, we are beginning to hearrepparttar 135975 rumblings of additional legislation, but there have been laws protecting consumer financial information onrepparttar 135976 books for years – laws such asrepparttar 135977 Gramm-Leach-Bliley Act (GLBA).

The effect of this legislation and consumer awareness hits squarely onrepparttar 135978 issue of email security. Customers receive their bank statements via email; bank officers pass countless sensitive email messages back and forth to one another; financial spreadsheets are included in email communication on a regular basis. This reliance on email is bringing information privacy and security intorepparttar 135979 spotlight.

With international attention now focused on privacy and information security, executives are scrambling to ensure that their enterprises are not only compliant withrepparttar 135980 law, but that they also convey a sense of security to consumers who ultimately vote with their pocketbooks. As an email security company, our interest is in understanding how these issues affect an organization’s email system.

The Gramm-Leach-Bliley Act was signed by former President Clinton in 1999 and made fully effective on July 1, 2001. GLBA requires financial institutions (including banks, brokerage firms, insurance companies and tax preparation firms), as well as all of their business partners and contractors, to protectrepparttar 135981 private financial information that passes through their enterprises.

GLBA Requirements GLBA requires financial institutions and their partners to make various information security best practices part of everyday operations. This includes:

  • Ensuring that email messages containing confidential information are kept secure when transmitted over an unprotected link
  • Ensuring that email systems and users are properly authenticated so that confidential information does not get intorepparttar 135982 wrong hands
  • Protecting email servers and network drives where confidential information may be stored
Even without government regulations defining acceptable communication behavior, financial institutions are faced withrepparttar 135983 need to protect confidential data and keep their networks operational and secure. The consequences of a failure to perform in any of these areas could have devastating effects onrepparttar 135984 business itself – potentially causing existing and potential customers to lose faith inrepparttar 135985 company’s ability to protect their identities and financial information. If that doesn’t strike fear into your heart, GLBA provides for imprisonment of company officers and steep monetary fines for non-compliance.

Components of GLBA Compliance There are five general sections ofrepparttar 135986 “safeguards” rule contained in GLBA. They outline, at a very high level, what to implement to meet these requirements – not how to implement them. In fact, nowhere doesrepparttar 135987 safeguards rule mention specific technologies or products such as firewalls, encryption, and content filtering that must be in place in order to contribute to compliance. However,repparttar 135988 use of each of these technologies is necessary in order to properly securerepparttar 135989 email gateway against compliance violations. Onrepparttar 135990 same note, experience and time have shown that technology alone is not an information security catch-all.

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