Business: You Can’t Make Smart Marketing Decisions Without This Data

You Can’t Make Smart Marketing Decisions Without This Data

Written by Susan Dunn, MA, marketing coach

Whatever your business or service, if you want to succeed, you must understand your website. When you have a clear picture of who comes there, when, why and how, you can make smarter marketing decisions.

Only with this kind of information can you decide where best to spend your dollars and what changes to make to your website to increase both traffic and purchases.

With a web tracking system you can find out things like this:

·Number of page views and unique visitors your web site gets on an hourly, daily or monthly basis

·Get a live count of who’s on your site at any given moment

·See which or your pages is most popular

·You’ll love this one – raw data captured from visitors containing date and time, their IP address and what webpage sent them to yours

·What search engine they’re using

·What keywords they’re entering to get to your website

How to Select Sales People More Effectively

Written by Susan Dunn, MA, Certified Emotional Intelligence Coach

If you’re looking for good salespeople, and particularly if you’re trying to qualify candidates by phone, there’s an emotional intelligence protocol you can use to better qualify them and save yourself time and money.

There’s been a lot of research on what makes people successful at sales. Sales success is related to EQ competencies more clearly than many professions, and almost directly related to optimism, which makes this a slam-dunk for you.

For example, sales agents at L’Oreal selected on repparttar basis of certain emotional competencies significantly outsold salespeople selected by repparttar 104782 company’s former selection procedure.

On an annual basis, salespeople selected on repparttar 104783 basis of EQ sold $91,370 more than other salespeople did, for a net revenue increase of $2,558,360. Salespeople selected on repparttar 104784 basis of emotional competence also had 63% less turnover during repparttar 104785 first year than those selected in repparttar 104786 typical way (Spencer & Spencer, 1993; Spencer, McClelland, & Kelner, 1997).

There’s also a very impressive study done by Met Life, which was having trouble in repparttar 104787 selection process and losing a lot of money in training. New salesmen who scored high on a test of one particular EQ competency sold 37% more life insurance in their first two years than those low in this competency (Seligman, 1990).

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