The art of writing advertisements is something most people think they don't possess. I hear so many people say that they don't possess ability to create ads that get results. The proverb that writers are born and not created takes over thought pattern. I'm telling you to put those thoughts aside and open your eyes and your mind.

If you are in business of Internet marketing, you probably read many advertisements each week. If you have desire to improve your ad writing abilities, take time and look at other ads. Don't just skim over them and dismiss them. Actually take time and study which ads grab your attention. Take those that are appealing and copy them to a file.

Set aside some time and look at those ads that caught your attention. Look at each individual ad and see what part of that ad grabbed your attention. Make a list of points that were appealing to you and things that you feel would catch attention of others.

After her shop had been open for several weeks, business began to taper off. Ashley visited several of larger, chain gift shops in town and found that business was booming.

Ashley couldn't figure out what problem was. She felt that her products were unique and stylish. She thought customers would be intrigued by a shopping experience that was more personal than that in stores like Pier 1 Imports and Pottery Barn.

In her advertising, Ashley emphasized that people should come by for grand opening, but she figured shop would sell itself. She didn't understand that people might fail to see benefits of shopping in her store if those benefits weren’t pointed out to them.

Here are some advertising techniques small businesses can utilize to compete with chains: