One day I pulled up beside a truck delivering new cars. One of cars on his flatbed made my heart leap and my blood dance. I had never had a piece of machinery turn me on before. This one did. I fell in love.
It was a BMW Z3. A Roadster. A hot-rod. One of sexiest cars ever known to man and made by gods. Okay, maybe I'm overplaying it. But point is, this car spoke to me. I wanted it. And wanted it bad.
I also knew BMW's are pricey. So first thing I did was try to win one. I entered two contests where Z3's were big prizes. I knew I would win. I was destined to have that car. But I didn't win. Alas. So much for laws of chance. It was time to create my future.
So I decided I would just buy car, and that I would pay cash for it. I had just completed a book on how to create miracles, called "Spiritual Marketing," and I figured I would prove to myself that I could create a Z3. So I used my own five-step method to get sexiest car of my hottest dreams.
I began by setting an intention for getting that car. Oprah once said that "Intention rules Earth." I know it. My car's license plate holder says, "I am power of intention." Once you declare that something will be so, you send a signal into universe that begins to move that something to you, and you to it. Call it Real Magic. I call it one of most powerful steps in Spiritual Marketing process. From that step alone, miracles can happen.
After I set my intention to have that car, I then acted on hunches that bubbled up within me and opportunities that came my way. To be more exact, here's what happened:
One day it occurred to me to offer a seminar on subject of my new book. I could rent a hotel. Write a sales letter. Invite everyone I knew on my online and off-line list to it. I could make a killing in a weekend. That's ticket!
But then it occurred to me that I don't like to market seminars, that I didn't know if it would sell, that postage and printing to promote it would cost a fortune, and that I'm not such a big fan of speaking in public, anyway.
And here's where shift occurred:
I began to play with idea that I could hold seminar online. I would simply announce "Spiritual Marketing" e-class to my email list. It would cost me zip. If no one signed up, so what?
But---BUT!---if they *did* sign-up, I could teach entire class by email. Every week I would send out a lesson. I would give assignments. They would complete them and email them back. I would then comment on their homework. It would all be nice and neat, easy and convenient. Sounded good to me.
I decided to teach five weeks of classes, mainly because there were five chapters in "Spiritual Marketing" book. I would send out one chapter a week as a lesson. I would add assignments to each one to make it more of a legit course.
Then I wondered, "What do I charge?" I spent a lot of time on this question. Most people give away their e-classes, if they teach them at all. A few charge low fees. But I wanted a BMW Z3. They cost $30-$40,000 each. Yikes!
Well, I decided I wanted 15 people in my class. That was an arbitrary number. I just figured if 15 people actually did their homework over a 5 week period, I would have my hands full reviewing it. So, like everything else in developing of this first e-class, I simply "made up" class size.
I then divided 15 by how much I wanted to raise for my Z3. If 15 people paid me $2,000 each, I'd have enough to pay for car in cash. But two grand a person seemed a bit high. So I settled for $1,500 a person.
I then issued a sales pitch/invitation to sign-up for class to my email list. I have about 800 good names on my list. Sixteen of them immediately signed-up for class. Talk about easy money!
The class was easy to do, too. The students loved lessons, my assignments, and my feedback. Only one person immediately asked to bow out, saying class wasn't for him. So I ended up with 15 people after all. I made $22,500. I was happy.
But I didn't stop there. A few weeks later I announced another e-class. This one on how to write, publish and promote your own e-book. I just followed same model that already worked: I issued an invite to my email list, I went after 15 people, I charged $1,500 per person for a 5-week class. I got 12 paying customers. I made $18,000. Boy, am I loving this!