Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure growth of your online business.

First of all, let's take a look at meaning of word "metamorphosis" and how it can possibly be of interest to marketing.

Metamorphosis: Noun (plural metamorphoses - say metuh´mawfuhseez) … “the change of form, structure, or substance, as transformation; structural or functional modification of a plant organ or structure during its development.”

Applied to marketing, this does clearly suggest a process by which we can possibly transform ourselves and adapt to an ever-changing and complex environment or marketplace with clear intent to become and remain successful.

It's all about our personal growth and our ability to react to multiple challenges of life in general and modern world in particular.

In a way, I am tempted to say it's all about metamorphosis of marketing tadpoles into leaping frogs!

Identifying and aligning all pieces of this complex puzzle takes time, quite a bit of thinking and determination. It also requires that we constantly reconsider our approach and refine our strategies. Transforming ourselves has been a necessity since dawn of humanity and it is not any different in modern world: if we want to stay in business, we have to evolve.

Let's keep in mind that it is us who have to adapt to environment or marketplace and not other way around.

This is a hard fact, it cannot be argued upon: no one can expect to win at any game without first knowing rules and principles.

I want to give you some basics to follow in order to help get your site ranked at top of popular search engines like Yahoo! and Google. I also want to provide you with some exceptional resources so you can further your SEO education in future.

What Is Search Engine Optimization?

SEO is process of creating a Web site that fosters design, coding, copy, and link-building elements search engines most like to see. Through process of SEO, you can develop a site (or alter an existing site) so that engines will move you up to top of search results. That means people who are actually looking to find what you have to sell will click to your site before your competition’s.

How Does SEO Work?

There are three fundamental parts to SEO equation: coding, copywriting, and link popularity.

Coding is manipulation of your HTML code so that it is clean, uncluttered, positioned correctly, and easily accessible to search engine spiders and bots. You want to be sure most important information to spiders is located up top where they can quickly and easily find it. You also want to ensure that java scripts and other such coding are moved out of spiders’ way.

Copywriting relates to text on your site. Search engine copywriting pertains to being able to write in such a way that you include your primary keyphrases in strategic places so that you get most "points" from engines.

Link popularity deals with how many sites have links that point back to your site (and vice versa). The theory is, that if others think highly enough of your site to link to it, your site must be of good quality.