We've all heard old saying "Penny Wise and Pound Foolish". It never ceases to amaze me that someone will join an income opportunity program, but not effectively promote it and scout out new customers. Most people join programs of this type to generate income, and they pay a monthly fee to be involved.

They first might try all free advertising available, and that may or may not generate some income. However, they are using "tried and true", but very "tired" ads supplied by affiliate, and wonder why they don't do better.

Then they try some paid ads using same tired ad copy in newsletters, ezines and on web sites with similar results. At this point, they might do one of two things, and sometimes both. The first is they discount this type of advertising as not being effective, and/or quit affiliate program. After a program gets saturated, thousands of people have used these affiliate supplied ads, and potential customers have seen them a "jillion" times. Once an ad gets "tired", it is a waste of time and money to continue using it.

However, many people rely on ezine advertising to sell these affiliate programs that others are failing at, and do very well. So what are they doing to be successful?

They do not just post an ad, and wait for dollars to arrive in their mailbox. They have not fallen into what is referred to as "the earn while you sleep" trap. You know, you throw up a few ads on web, and at night people all over world are sending you their hard earned money. They realize that like anything else, if they are to succeed, they have to work at it.

The first thing they do is write some original ad copy, and back it up with their own web site. With cost of registering a site AND a full year of web hosting for about $35, (see http://bitshack.com) which is probably less than their monthly fee to affiliate program, this is a must.

The best part is that you only have to drop a few details into copy to set off reader's imagination. The key is knowing which words will trigger response you want from audience. Let's take a look at what you can do to paint just right picture to start getting higher sales. 1. What kind of emotion does reader need to feel before he buys?

Will majority of your prospects need to feel like you're just like someone they grew up with or went to school with before they break out their credit cards? These are kinds of questions you'll have to ask yourself, because even in business-to-business sales it's all about emotional side of selling. When painting picture, be whatever your readers want you to be so that you gain their trust. That way, they'll read every word you've written, right down to when you ask for sale. 2. Choose a situation or experience that's familiar to your readers.