I'm sure you've seen numerous companies claiming that by submitting your site to 1000+ search engines, that you will get tons more traffic to your web site. Is this true? Maybe. But wait, you just said that success of gummylump.com was due to search engine submissions. Right. Let me explain.

You can submit your web site to 1000 search engines a day, every single day for next year and never get a good ranking in any of them. How come? There is a lot of work to be done before you submit your site. I like to think of it as 3 Steps. 1. HEAD content of page 2. Image Tags 3. Site Content

First, you need to know how Search Engine submissions work. Generally you go to Search Engine (ie. Excite) and add your site. Once you do that Excite send a robot or spider (a little search program) to your web site to scour it and see what it's all about. The robot or spider also travels through every link on your site and scours those pages as well. Once it has collected all its data, it reports back to Excite where information gets indexed or filed according to its content. Then indexed web sites show up in a particular order depending of keyword(s) searched. Although every Search Engine has its own method of determining ranking of web sites, information below is bound to help you enormously in your fight to be at top.

In all three of these steps most important thing to think about is keywords. Keywords can be words or phrases. They are words or phrases that people will search for in order to find a site of your topic. So, in this example we are using a pet store. Therefore some words or phrases people would use to find a pet store would be "pet", "pet store", "pet shop", "pet supplies", "pets". In addition, people might search for specific products or brands. So, more keywords would be "IAMS", "Science Diet", and "catnip". Once you have a good sense of most important keywords for your web site, you're ready to start changing some of HTML code and content (text and images that show up in your web site).

1. The HTML of your index page is especially important. There is a section called . This section is extremely important to spruce up before submitting your site to a search engine. Before a client sees me for help, his HTML typically looks like this:

But, when I'm finished with it, it might look something like this: This is just an example. There are rules about length of any one of above tags. For example, meta description tag should be less than 200 characters (characters include spaces). The title tag should be less than 50 characters. The meta keywords tag can be up to 1000 characters. So, in example above I would have added many more words and phrases for a real client.

There are many people capable of building their own personal sites. They can put cute little comments and pictures of their pets or kids up for you to enjoy. But, when it comes to having a website that will be a form of marketing for your business, you want someone with experience. Someone who has an understanding of Internet and what is best way to boost exposure of a website.

They must have a clear knowledge of a variety of contributing factors to your sites' success. Such factors include how best to market your site, options and limitations of graphics, how to create a site that is effective within search engines, knowledge of drawbacks of different browsers, and understanding of coding required for your site.

It is crucial that your designer understands you, your company and what you want to accomplish with your website. To determine this, you need to answer a few questions first.