You Are Your Product

Written by Burt Dubin

Books. Audio albums. Video demos. CD-ROM. Interactive education instruments. Training-in-a-box. Learn anytime, anywhere. At your own pace.

Much is written, most of it true, aboutrepparttar importance of developing your product line. For BOR sales. For your catalog. For passive income. Let's take a look at another aspect of product development. Let's look atrepparttar 125570 fundament. Let's proberepparttar 125571 foundation of your product development. Let's look at you. At your core. At your essence. At your state of being. At your perspective. At your sense of your accountabilities.

You know that for a structure -- whether of steel and concrete or of wood and stucco -- to withstandrepparttar 125572 elements, a sturdy foundation is required. There must be a foundation that is solid, stable, rooted inrepparttar 125573 earth as it reaches towardrepparttar 125574 sky. Let's examinerepparttar 125575 structure of your speaking business for a moment:

I've been studying my fellow speakers for close to 20 years. Withrepparttar 125576 eye of an anthropologist. Withrepparttar 125577 approach of a research specialist. With heart. With empathy. With love.

A few of us are brilliant marketers. Look atrepparttar 125578 dazzling success ofrepparttar 125579 luminous figures who come to your mind. Onrepparttar 125580 other end ofrepparttar 125581 scale, some of us produce nothing more than a demo tape.

You are your product. Let's look atrepparttar 125582 most important aspect of your product. Let's examinerepparttar 125583 keys to your impact on productivity and profits. (That's what decision-makers want, right?) Let's look at how you affect hopes and dreams, and possibilities. (They are what audience members want you to illuminate, right?) Let's look at your authenticity:

How real are you as you address your audiences? From what depth of know-how and caring do you speak? How much timeless wisdom is involved in your phrasings, your stories and examples? How deeply do you look into industry conditions, competitive considerations, and, if applicable, market-share concerns?

How many audience members and top executives do you interview as you prepare your program? How far do you probe beneathrepparttar 125584 surface of responses to your questions? To what degree do you balancerepparttar 125585 concerns and interests ofrepparttar 125586 sponsors of your program, (They pay your fee),repparttar 125587 decision-maker who hire you, (S/he wants to look good because of this choice,) and your audience members (whose concerns may be entirely different)?

Tools Of The Speaking Trade

Written by Burt Dubin

Wireless Mike, overheads or slides, laser pointer, excellent handout materials -- these are some ofrepparttar tools ofrepparttar 125569 speaking trade.

Are theyrepparttar 125570 most meaningful tools in your toolbox? I think not. Yes, they matter. They matter a lot, as do other implements. But they're notrepparttar 125571 most meaningful tools. The 7 most meaningful tools of our trade, tools that help you get more bookings at higher fees, are these...

1. Your empathy:

Your empathy forrepparttar 125572 concerns ofrepparttar 125573 decision-maker who hired you, forrepparttar 125574 interests ofrepparttar 125575 organization paying your fee, forrepparttar 125576 needs and wants, hungers, longings and fears of your audience members.

2. Your attitude:

Are you there to make a dollar or to make a difference? Are you delivering your standard program much like what you delivered yesterday somewhere else? Or do you gorepparttar 125577 extra mile researching this organization, this industry,repparttar 125578 trends affecting this field now, and so forth? Do you interview outside industry experts and key executives within this organization -- and, most important, some ofrepparttar 125579 lower echelon folks who are to be present? Do you ask deep questions aboutrepparttar 125580 core issues interesting each of these constituencies? Then, do you probe further for emotional issues that may affectrepparttar 125581 whole direction of your program?

3. Your program design:

Do you weave your insights and findings into a tapestry of wisdom and hope, of ideas and guidelines, of recommended actions? Do you share new information, AHAs born during your research for this event? Are you a conceptual artist -- like Michelangelo paintingrepparttar 125582 Sistine Chapel ceiling -- i.e. do you interlace and clarify what others find hazy untilrepparttar 125583 moment you speak? (Do you makerepparttar 125584 ephemeral visible?) Do you articulate palpable words and images so those present better understand -- and know how to deal with --repparttar 125585 goings-on in their world now?

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