You've Got to Have Content!

Written by Terri Seymour

Ezine publishing is an essential element of your online business. Ezines allow you to keep in touch with your prospective customers and to build a relationship of trust and respect with your readers. Building this relationship is very important to your business and your reputation. One way to accomplish this relationship is by producing a quality ezine with quality content.

By quality content I mean resources, information and other helpful items. Do not make your ezine one big sales letter or ad for your products. You, of course, want to promote your products in your ezine, but don't overdo.

When I first started onrepparttar Internet, I was looking for links and ezines that would provide resources to help me promote and build my online business. I also needed to learn step by step what Internet marketing was about. Good ezines can be a goldmine for this kind of information. I have seen some ezines that were nothing but a list of ads and I have also seen some ezines that contained a treasure chest of useful information. You definitely want your ezine to fall into that second category. There are many ways of doing just that.

*Informative Articles: Make sure you include an article or two that provide some practical and useful information and maybe some resource links to back up that information. A good article should be like a mini tutorial. You should actually learn something from it. There are many places onrepparttar 124374 web where you can get good articles.


Email Article Lists:

*Original Material: Along with other quality articles, you should write some of your own material. If you feel you can't write whole articles, write tips, or updates on what is happening onrepparttar 124375 Net. Write an editorial on subjects that apply to your ezine content. You want to add some of you onto your ezine. This will help strengthenrepparttar 124376 relationship between reader and publisher.


Written by windsong

The recent trend towards HTML email really disturbs me. I, for one, do not like HTML email. If I want to seerepparttar glitz and color, I will go to your website, but send me plain text in your email. Do I receive HTML emails? Sure. Butrepparttar 124373 delete key is right there and I use it. And so do a lot of other people. HTML belongs in web pages.

One major concern is bandwidth. HTML email files are much larger than plain text. I resentrepparttar 124374 fact that it takes longer to downloadrepparttar 124375 HTML email from my server. It also takes longer to load it intorepparttar 124376 email window. Then I have to scroll back and forth. Forget it. Deleting is easier.

Regular email done in HTML is rather pointless. My biggest concern are newsletters done in HTML. These are large emails anyway, and doing them in HTML is only compounding repparttar 124377 problem. One must considerrepparttar 124378 recipient. Are we so egotistical to believe that ALLrepparttar 124379 people onrepparttar 124380 'net are inrepparttar 124381 USA?? What aboutrepparttar 124382 millions of people in other countries who pay byrepparttar 124383 minute to download these extra large files of HTML emails? Some of these people prefer to download their email, and then go offline while they read them. This makesrepparttar 124384 images in HTML email rather useless. Forrepparttar 124385 images to work, you must stay online.

Cont'd on page 2 ==> © 2005
Terms of Use