You've Got a New Website, But How Do You Get Folks to Look at it?

Written by Robert Thompson


I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, whilerepparttar appearance was pleasing, there wasn't really much there. Too often, new folks torepparttar 116553 Internet marketing world make this crucial mistake. They think that if they build a site, customers will automaically show up and start buying stuff. When those customers don't materialize,repparttar 116554 site owner often gives up and quits.

In order for any site to attract quality visitors, there are some things that need to be done. In this article, I will give you a small list of objectives, along with brief hints on how to go about meeting them. If you follow through, your site will advance inrepparttar 116555 search engine rankings, and before you know itrepparttar 116556 visitors will be showing up faster than you can count them.

Search Engines Love Content

Involve yourself in an ongoing process of collecting and/or producing articles for inclusion on your site. There are many sources of articles onrepparttar 116557 Internet. Some of them charge a small fee, while others are free. Look for articles that are relevant torepparttar 116558 subject of your site, and add them. If these articles are rich withrepparttar 116559 keywords that you wish to target, so muchrepparttar 116560 better.

You can also write your own articles. This allows you to concentrate onrepparttar 116561 keywords that you wish to target, and establishes you as an expert in your field.

By adding your resource box, with your URL, torepparttar 116562 end of your articles and then submitting them to other sites and Ezines, you can generate additional traffic to your site. More about this later.

Invite your visitors to submit articles to your site for publication. This helps to build visitor loyalty, because eveybody likes to see their name in print;)

Search Engines Love Links.

The second thing that you need to do is exchange links with other websites. Search Engines look to see how many links point to your site and use this information to gaugerepparttar 116563 importance of your site. The more links you have,repparttar 116564 better, but look for links that add value for your visitors. Make sure that you link to quality sites that are somehow related to what your visitors are looking for. In this way, you will get traffic that is targeted to what you are trying to sell. This will increase your chances of making sales or signing up affiliates who have a good chance of being successful in your business.

How To Hit The Competition Without Losing The Customer

Written by Ray L. Edwards


Get over it! If you run any type of business, you're going to have competitors.

Even if your product or service is a unique one, soon you'll have copycat products start surfacing. Competition is therefore just a fact of business life and one ofrepparttar 'virtues' of living in a capitalistic society.

Now that you are over it, let's examine some ways in which you can hit your competition without marginalizing your prospects. Your choices are aboutrepparttar 116552 same as a politician's with regard to beating his or her opponent.

So you can:

1. Drag your competitor's name throughrepparttar 116553 mud.

You can try and discourage your prospect from dealing with your competition by slandering their name and claiming their products to be inferior. Only problem is that inrepparttar 116554 majority such cases this hasrepparttar 116555 opposite effect and brings more attention to your rival in business. What happens is that people who knew nothing about your competitor now go to investigate for themselvesrepparttar 116556 validity of your claims.

I'm sure you've seen this phenomenon where unknown books are banned, only to make untorepparttar 116557 bestsellers list.

This approach can also backfire since you'll appear as a jealous and vindictive business owner. Your arguments will appear more driven by feelings rather than hard facts. This is therefore notrepparttar 116558 best approach to take.

2. Making a recommendation with a major reservation.

This strategy is a little more ethical thanrepparttar 116559 first but not anymore rewarding. In this case you make a recommendation such as: "You are welcome to buy your widgets fromrepparttar 116560 XYZ company if your construction is needed only for a few months, because that's how long they last." Here you are really giving a compliment and then undoing everything you said before. This may be a neat psychological tactic but your business still appears in a negative light.

3. Invite an apple-for-apple comparison.

When you invite your prospect to compare your product side by side with that of your competition, you are showing confidence in your product without putting your competition down. So you can say: "I invite you to compare our vacuum cleaner to any leading brand and seerepparttar 116561 results for yourself. We are sure that you'll be pleased byrepparttar 116562 results that you get from our latest model."

The interesting thing about this approach is that most people wouldn't bother to dorepparttar 116563 field test. Simply because you were not afraid to acknowledge your competitor's product will instillrepparttar 116564 confidence in your prospect to get your product. It will be assumed that you already didrepparttar 116565 comparison and knowrepparttar 116566 results otherwise you wouldn't make such a claim. Even if someone did makerepparttar 116567 comparison then you have a new testimonial to add to your file.

There are several ways in which you can invite this comparison without making a statement as I did above. You can use a table that juxtaposesrepparttar 116568 features of your product against your competitor's. Such tables can simplifyrepparttar 116569 process of carrying out a test and 'help'repparttar 116570 prospect towards choosing your product.

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