A lot of websites tell you about someone or something. Advertising runs rampant and testimonials fill pages until you forget what original idea was about. You can purchase anything from A to Z, and in every price range. There are numerous colors to choose from, and size. Foreign travel and recipes are there to satisfy any world traveler and gourmet. You can even purchase your choice of product/service in several languages and with interchangeable parts.

Now common thread - that one ion of sameness. It’s there when your coming and you can’t escape it when you’re leaving. You can’t overlook it and there it is site after site. As an internet marketer, what can you do about it? Well, solution is to be different with a twist. It is uniqueness with a slant. Yes, you will have to use your creativity and your individuality as a person to come up with an original and compelling way of presenting your product or service. Cutting that common thread of sameness is difficult. It’s tough and its strong. Its fibers reach into every nook and cranny and climb up walls of your site. Chopping this vine down takes some doing, but rest assured, it can be done and it certainly is worth it.

WRITE ARTICLES - for ezines (or online newsletters) and article announcement lists.

WHY DO THAT? WHAT ARE THE BENEFITS TO ME ("WIIFM")?

If it is well-written and most importantly, helpful and informative, your article could become widely published =

* Extra exposure (sounds rude that!)

* You'll "brand" yourself and your business. You then "make a name" for yourself online; so that you become known as an expert in your field.

* You'll gain people's trust, as you establish extra credibility online, regarding your product or knowledge in your field.

* It's free advertising at its very best (ie. most effective). Writers don't get paid. But on other hand, they get free advertising, which may be just as valuable...especially as most writers live off tins of baked beans and carrots (no wonder they are "arty-farty types!). What's difference between a writer and a large pizza?

The pizza can feed a family of four!

After that little joke at expence of my occupation (get a "proper job", Craig!), back to my point...

You are advertising your web site (in form of your resource box with your web site listed at end of article); so that your www... could multiply all over internet, like a "marketing virus", a "bubonic plague" (that's a metaphor, by way!).

Now a little "info" on E-BOOKS...

When you have a number of useful articles written and published, you could perhaps put them all in form of an electronic book and offer them for download on your web site. We've done this with my various articles (internet marketing, writing, self help and money) at: http://www.bridgeniche.com/ebooks/Ebooks.htm

At end of each article is a resource box with a link back to your main product site... and hopefully you'll make some sales (especially if your site visitor likes style and content of your articles)! (Incidentally, one of my main writing aims is to inform in a "light breezy style", ie. inform + entertain at same time!).