You're Trying To Succeed Online Doing THAT?Written by Dr. Jeffrey Lant
You SAY you want to achieve online success, right? But, with all due respect, how do you expect to pull this off when you're making so many mistakes? I mean, this is real life, folks, not just another edition of "Ted Mack's Original Amateur Hour"!So, let's get SERIOUS, shall we? You're Trying To Make Money Online W/ THAT Website? The number of self-defeating websites is staggering. What's really pathetic is that real people are trying to make real money with them. They never will, of course, and will no doubt blame Internet for failing them when it's their own darned fault no one's knockin' at door. Now go to http://www.trafficcenter.com/properties These are professionally designed sites which are ready for you to move into NOW -- NO WAITING! Then look again, closely, at your site. Here are some of things you're very likely to see that are dragging you down: 1) your site isn't trying as hard as possible to capture prospect's follow-up information, including all-important e-mail address 2) your site doesn't start out with a strong, in-your- face flash graphics presentation that puts you in immediate contact with your prospect. 3) your site doesn't make motivating offers. 4) your site is jumbled, without clear focus; you're not guiding prospect to do what you want her to do. These are all problems which destroy your ability to profit online. You're Trying To Make Money Online Selling THAT? Take a look at what you're selling. Is there any VALUE to it? As I write, we're in a period of massive economic uncertainty and confusion in all world's leading economies, including Europe, Japan, and United States. What do people do in such conditions? THEY GET VERY, VERY CAUTIOUS. Thus, if you want to profit in a downturn, you'd damn well better focus on presenting VALUE. People always want VALUE, of course, but when times are good, they get slack. They buy whatever takes their fancy; they're less questioning, less critical, more laid back. However, when times are troubling, they start asking tougher questions which all emanate from one central question: is it worth money? By this standard, a significant percentage of online "businesses" are a joke. Look at one site after another and ask yourself one question, "Where's VALUE here?" Sites packed with cheap affiliate and MLM programs are doomed! Sites focusing on low priced products and services for "little guys" will crash! Sites that feel (and look) like "get rich quick" schemes never make it. If you do not sell VALUE, you're just asking to flush your business down toilet. You're Trying To Achieve Online Success With THAT? To succeed online, you need certain tools, including * your own domain * a listserver, so you can reach all your prospects, customers, and subscribers with touch of one button * a sales manager, so you can automatically, personally follow up every single prospect you've got * professional website design, because way you present what you're selling is too important to be left to amateurs * guaranteed traffic. How many of these tools do YOU have? Yeah, I thought so. You're trying to build Hoover Dam with a teaspoon and a rake. Get serious! Now go back to http://www.trafficcenter.com/properties Each and every one of e-properties you're looking at has all tools you need to succeed online. You are not going to succeed online without right tools. Every day you try to make it without them you're just fooling yourself. It can't be done. If you keep trying to succeed online without tools you need, you're just proving that you're a fool. You're Trying To Succeed Online With THAT "marketing"? The Internet is a marketer's paradise -- but only if you know how to market. Millions of people are discovering, to their chagrin and disappointment, that marketing means more than posting a site, running a few free classified ads, trading some free links, and waiting to hire Brink's truck to run their millions to bank. In fact, this Great Age of Marketing, is proving to be Biggest Age of Marketing Disappointment to vast majority of people online. I, for one, am NOT sympathetic to this problem. People like you go online without any copywriting skills and try to write copy. It fails, miserably -- but predictably. Copywriting is a profession. You have to study what it takes to succeed. Yet vast majority of online "marketers," suffering from that fatal mixture of hubris and stupidity go merrily forward, only to fall flat. Humbly, I suggest they study my best-selling book "Cash Copy: How To Offer Your Products And Services So Your Prospects Buy Them... NOW!" (Go to http://www.jeffreylant.com for further details on this and other materials that'll turn you into a better -- that is to say, profit-making -- marketer!)
| | MAXIMIZING YOUR SEARCH ON GOOGLEWritten by Gini Graham Scott
IntroductionNot only is Google.com one of best search engines with largest data bases, but you can maximize your ability to search on it if you know how to do this. Google is widely recognized as an excellent search engine. It has been rated #1 search engine for providing an Outstanding Search Service by Search Engine Watch. It was also rated Most Webmaster Friendly Winner. In fact, Google has received extensive industry praise and accolades, including being: -listed among top 100 Web Sites for Search and Reference by PC Magazine (March 2001), -rated Most Intelligent Agent by Wired Readers Raves (October 2000), -described as "Best Bet" Search Engine by PC World (September 2000), -characterized as "Best of Web" by Forbes Magazine (September 2000), -listed as Editors' Pick at CNET (August 2000), -honored for Best Technical Achievement and given a People's Voice Award by Webby Awards (May 2000), -listed among Top 10 Sites by TIME Digital (May 2000). It was even described as Best Search Engine on Internet by Yahoo! Internet Life (January 2000) and as Best Search Engine by Net (March 2000). How Google Works Google was originally founded in 1998 by Larry Page and Sergey Brin, two Ph.D. candidates at Stanford University in Palo Alto, California, who developed a technologically advanced method for finding information on Internet. Their intention was to create a powerful, but simple-to-use format for finding most relevant answers to search queries. Google uses a sophisticated text-matching technique to find pages that are both important and relevant. It not only returns pages containing all search terms by default, unless an OR operator is used, but it looks at pages linking to that page. Then, it ranks its search results in part by using a proprietary page-ranking system which is partly based on how often other sites link to that site, according to a Wall Street Journal article by Walter S. Mossberg, "Search No Further: Google Is Best Search Engine", published in March 1, 2001. Also, Google rates more highly those pages where query terms are near each other. In short, a Google search is based on combining its PageRanking system for ranking Web pages with a sophisticated text-matching techniques to find pages that are both important and relevant to provide a good match for each query. Then, search results return a short summary of each Web page, which features a short excerpt or snippet of text matching query with search terms highlighted in boldface. This way you see what is currently on page rather than a never changing Web page summary. In addition, Google provides a link to a snapshot of that page, called a "cached version", which Google saved when it first indexed site. Google further provides a link to a list of similar sites, though they are not exactly on target, such as linking to other types of cars, when you do a search for Ford or GM. Google's Database of Sources Google developed its database of sources through an automated computerized search, based on directly indexing Web pages through a full text analysis and on including additional pages through link analyses. It does this link analysis by looking at text in and around hyperlinks, and uses this information to help define pages which links point to. Should it find that many pages point to same site, using particular words to do so, Google is programmed to presume site is relevant for those words, even though it hasn't visited that site. Through this link analysis, it leverages its search ability. Thus, for example, when Google reported a full-text index of 560 million URLs in June 2000, making it largest search engine on Web, its link data expanded its reach to another 500 million URLs or about 1 billion pages, as reported by an article in Search Engine Watch: "Google Announces Largest Index" (from The Search Engine Report, July 5, 2000). As of November 2000, its reach was even larger, when it reported indexing 602 million pages and 1.2 billion pages through link data - more than double size of any other search engine, including Fast, WebTop.com, Inktomi, AltaVista, Northern Light, Excite, and Go (previously Infoseek and now about to go out of business), according to an article on "Search Engine Sizes" in Search Engine Watch by Danny Sullivan (November 8, 2000). This database not only includes Web sites, but it now includes Adobe PDF files from all over web, first of any major search engine to include such files, according to Search Engine Watch article by Danny Sullivan in February 2001: "Google Does PDF and Other Changes." By mid-February, Google enabled users to access full text of 13 million PDF files, indicated by a "pdf" label next to their title, although text-only versions are available. The way to access these files is to include "inurl:pdf" command after all of your search words, although these files turn up in a regular search, as well. In addition, Google has added an index of WL and HDML pages, which are designed for WAP browsers, now at 2.5 million pages. Plus Goodgle has set up a University Search program, in which universities can make their sites searchable for free. Still another recent development is Google Toolbar, which users with Internet Explorer can download, so they can access Google's search technology from wherever they are on Web without having to return to Google's home page to do a search. This toolbar also enables users to search more deeply on pages of site they are already visiting as well as learn about similar pages and about pages that link back to that page. Plus this tool bar will highlight users' search terms on page, each word with its own color.
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