TELEPHONE BLUNDERS THAT COST BUSINESS MONEY, CUSTOMERS AND FRIENDS...
********Copyright Chris Bloor 2002********
I don't know who David is.
I've never met him.
Thanks to his 'We're as-friendly-as-a-punch-up-the-throat' voice-mail message I doubt that I ever will.
It all started like this... I saw offer for website design.
Davidís advertisement in my local newspaper looked great. (I'm a professional copywriter so I should know) It had all winning ingredients:
...Great Headline ...Benefits laden copy ...Convincing testimonials ...Impossible-to-resist offer
I was hooked! They had me! I grabbed phone, punched in their number and sat there, credit card in hand, ready to say "Yes! Please! Take my money!"
The lines were busy so a mechanical voice told me to wait a moment whilst I was transferred to their voicemail.
Then it happened...
I heard Dave and what he said TOTALLY destroyed their offer and convinced me NEVER to do business with them.
I was a little disappointed but not surprised.
After all it happens so often.
I think it's one of # 1 mistakes most business owners make on telephone.
You see, their advert had painted a picture in my mind.
I saw a quality business...
People I could trust.
People with a great offer and I seriously wanted to give them my money...
What did David do to stop all this?
I was expecting something like:
"Hi and thank you for calling XYZ Company all our operators are busy right now but your call is important to us so please, leave your name and number after beep and we'll get straight back to you"