That's a recent statistic that has been in news, so how do you define failure?

I would say that site is either; not earning any money, is eating up money, or has no visitors.

So how can that be?

A business plan has been done, extensive market research has been undertaken and there's an ongoing marketing campaign...

or perhaps not? The trouble is that internet has made people wear blinkers, you would have thought that 'Dot Bomb' disasters would have made people sit up and realise that it ain't that easy. But no.

Many think that you just come up with your great product or idea, spend a couple of weeks (or months) learning web site software then designing killer website that everyone will love.

These days, there are enough people who think that leaving their full-time job and setting up their own businesses is way to a better life and exciting future, or so banks want us to believe.